00:10:18.490 --> 00:10:27.720 Mark Reynolds: Welcome, welcome to the February Citizens Climate lobby call. My name is Mark Reynolds. I'm. A member of the Citizens Climate Lobby Board, and i'm co-hosting today's session with 49 00:10:30.770 --> 00:10:36.230 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: Hi, I'm Ashley Hunt, Martin and I'm the marketing manager for citizens client Lobby 50 00:10:36.370 --> 00:10:54.110 Mark Reynolds: great so happy to be co-hosting with my colleague and friend Ashley. What's gonna be happening today is in just a moment she'll be introducing and interviewing our guest who are so excited to have here today. Then we're gonna g0 0ver what we're inviting you to do this month. We'll get an update from Citizens Climate lobby, international. 51 00:10:54.110 --> 00:11:07.370 Mark Reynolds: And most importantly, this is the beginning of Ccl Conference season. So you could actually go t0 0ur website today. Click on, take action, click on climate conferences. And here's the options you'd see 52 00:11:07.370 --> 00:11:24.160 Mark Reynolds: we're gonna have our third ever Conservative Conference in March, and if we're going to include more rec conservative voices in bipartisan legislation. It's really important that we get them visible and get them to the conference. So please invite everybody who's right of center to that as possible. 53 00:11:24.160 --> 00:11:39.110 Mark Reynolds: We're gonna 6 regional conferences. Some of those are going to be live. Some of those are going to be virtual. I'll leave it to you whether virtual or live is better for you, and today you can register for the June Conference. We'll be live in DC. Back at the Omni, our home away from home. 54 00:11:39.110 --> 00:11:53.260 Mark Reynolds: and i'll tell you a special feature that we're extra excited about about the June Conference. But today, actually at the end of the session you could actually click on that. If you're planning on joining us in June and register for that conference, so i'll be back in a little bit. But i'll be turning things back over to actually this tweet 55 00:11:54.910 --> 00:12:03.000 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: great. Thank you so much, Mark. I am excited to be here and to welcome Doria Brown to Ccl's Monthly meeting. 56 00:12:03.020 --> 00:12:13.990 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: and i'll introduce her and tell you more about her in just a moment. But first I want to set the stage with why social media matters, and why we're talking about it today. In our climate advocacy work 57 00:12:14.350 --> 00:12:23.550 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: s0 0ften, it can feel like a waste of time or a silly place to fight about culture wars or share pictures of your dinner, or maybe your dogs, if you're me. 58 00:12:23.720 --> 00:12:28.790 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: But here is a recent and incredible example of the power of social Media 59 00:12:28.970 --> 00:12:37.940 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: a long time Volunteer I'm. Going to refer to as J. Had been posting about his volunteer efforts with Ccl. For years. 60 00:12:38.060 --> 00:12:43.410 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: He posted about why he loved Ccl. And shared about his involvement and successes. 61 00:12:43.490 --> 00:12:56.490 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: and his friend, who, i'll refer to as M. Was named as the trustee of her friends will, whose legacy plans included supporting a climate organization. 62 00:12:56.910 --> 00:13:02.000 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: M. Had long been following the social media posts of her friend Jay. 63 00:13:02.310 --> 00:13:11.480 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So when she had to decide which climate, nonprofit to support from this estate that she was managing. She reached out to J. 64 00:13:11.550 --> 00:13:21.410 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: His social media posts about our work, inspired to give a large gift from her friends of State to citizens climate, education last month. 65 00:13:21.550 --> 00:13:26.420 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: and that's how Cce received a $100,000 66 00:13:26.530 --> 00:13:28.030 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: from social media. 67 00:13:29.430 --> 00:13:31.850 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So there is power 68 00:13:31.890 --> 00:13:41.290 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: and social media. Now, of course, that's not going to happen every day. But social media can be a great tool for mobilizing people to take action. 69 00:13:41.360 --> 00:13:48.090 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So that's what we're going to talk about today, and that is why we invited Doria Brown t0 0ur call. 70 00:13:48.320 --> 00:13:59.870 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: She is a social media influencer known as the Earth stewardess on Tiktok and Instagram, with a combined almost 100,000 followers across those platforms. 71 00:13:59.970 --> 00:14:09.900 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: She's an environmental scientist by training, and she's the youngest municipal energy manager in New Hampshire, working for the city of Nashua. 72 00:14:10.220 --> 00:14:19.540 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: Her social media post Focus on energy, science, sustainability and science communication. Doria. Welcome. We're so excited that you're joining us today. 73 00:14:20.790 --> 00:14:36.390 Doria Brown @theearthstewardess: I am just so excited to be here. The Citizen's climate lobby had a lot to do with what has inspired my work with working with the municipality and the carbon fee. 74 00:14:36.390 --> 00:14:49.460 Doria Brown @theearthstewardess: Thank you for having me here that's so great, and our volunteers are gonna love some of the videos you've created, I know. So can you tell us how you get started as a content creator on social media. 75 00:14:50.070 --> 00:14:56.540 Doria Brown @theearthstewardess: So that is a a that I get a lot. But I think that the the answer here 76 00:14:57.020 --> 00:15:02.830 Doria Brown @theearthstewardess: has a very big similarity to a lot of People's stories in 2020 77 00:15:02.860 --> 00:15:15.700 Doria Brown @theearthstewardess: Covid Covid is how I got into social media, I found myself with a lot more free time. Not being able to g0 0ut and see friends and family. I was 78 00:15:15.700 --> 00:15:32.160 Doria Brown @theearthstewardess: stuck in my house, and we had just purchased our home. Actually, so we were doing a lot of renovation projects. So I would be posting my renovation projects on Instagram, and eventually morphed into making videos on Tik Tok. But then one day I saw this group of 79 00:15:32.160 --> 00:15:36.360 Doria Brown @theearthstewardess: climate influencers create a virtual tik Tok house. 80 00:15:36.360 --> 00:15:52.180 Doria Brown @theearthstewardess: Now this is a page where multiple people post on the same page from different accounts. So it's a collaboration, and they had their first post ever. I think it was July fourteenth, and 2020, and I saw this group of people of scientists, activists. 81 00:15:52.180 --> 00:16:11.750 Doria Brown @theearthstewardess: students, and just genuinely amazing people posting on the same page. And I was like, oh, my gosh! I can take my work that I do in real life to help the environment and make my community more sustainable and translate it onto my social media platform. So I emailed them. I think they had an email on their page 82 00:16:12.030 --> 00:16:29.030 Doria Brown @theearthstewardess: that day that I saw their first post. Come up. And I said, hey, this is my resume I love creating on social media. I'd love to get started and make content with you all, and also make it on my page. So a bunch of people took me under their wing, like Abby Richards. 83 00:16:29.030 --> 00:16:41.320 Doria Brown @theearthstewardess: who runs tophology, Sabrina pair who runs my sub Sabrina sustainable life, and Isaiah Hernandez, who runs queer brown vegan, and they 84 00:16:41.320 --> 00:16:49.240 Doria Brown @theearthstewardess: talk to me, and they help me create really awesome content and become a I think a pretty good communicator online. 85 00:16:50.050 --> 00:17:06.640 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: awesome. And of course, that collaborative account is referred t0 0n tik tok as eco-talk. 86 00:17:06.640 --> 00:17:13.480 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So what's your vision or goal for educating people on social media. 87 00:17:14.180 --> 00:17:29.620 Doria Brown @theearthstewardess: So the vision that I really had when I started was getting people to realize that solutions are right there at home, but maybe not in the sense that they originally thought it's not a metal straw. The metal straw straw is great. 88 00:17:29.620 --> 00:17:35.640 Doria Brown @theearthstewardess: It's. It's not changing small things at home. It's showing up in your community, because 89 00:17:36.070 --> 00:17:43.790 Doria Brown @theearthstewardess: at the community level there can be so many changes that you can see quickly and can impact your day 90 00:17:43.870 --> 00:18:02.870 Doria Brown @theearthstewardess: every single day, for example, whether it's your police department getting the budget to switch to electric vehicles or your community investing in renewable energy so that everybody can drive down their electricity rates and have access to clean energy, regardless of the barriers to buying solar panels. 91 00:18:02.870 --> 00:18:16.980 Doria Brown @theearthstewardess: There is just so much you can d0 0n the local level to really turn everything around when it comes to the environmental issue that we're experiencing today. And a lot of people see it on a. I think us. 92 00:18:17.010 --> 00:18:36.910 Doria Brown @theearthstewardess: What is that? 30,000? But view where it's like? Oh, it's on the Federal level. Nothing's gonna change. If the Federal House Representatives or the Senate Aren't doing anything, or if these large corporations aren't changing. But really, if we show up t0 0ur local meetings. 93 00:18:36.930 --> 00:18:50.050 Doria Brown @theearthstewardess: we can get a lot done so I try to in my content. Talk about that talk about local solutions that i'm doing right now, and I also tried to make people laugh as well. Because 94 00:18:50.050 --> 00:19:05.860 Doria Brown @theearthstewardess: this issue is, it's difficult. I mean, if we think about climate change every single day that can become very hard. So I try to make people laugh, make them entertain, and also realize that solutions are on a local level. 95 00:19:06.880 --> 00:19:16.810 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: That's great. I love that you brought up trying to make people laugh because this problem is so hard and like you, said the doom and gloom can be just overwhelming. 96 00:19:16.830 --> 00:19:23.190 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So with that in mind, we're going to show folks some short 97 00:19:23.210 --> 00:19:37.030 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: samples of what they would see on your account, and one of them is a little fun, lighthearted, and one of them is more educational. So it's a good sampling. So, Brett, you want to show some of these little samples. 98 00:19:37.270 --> 00:19:42.620 Doria Brown @theearthstewardess: I'm going to turn off my camera for this. I hate watching my videos 99 00:19:53.290 --> 00:19:53.890 for me. 100 00:19:56.110 --> 00:19:57.540 What do you like about corn? 101 00:20:03.360 --> 00:20:04.120 I 102 00:20:07.050 --> 00:20:07.780 for me? 103 00:20:17.670 --> 00:20:42.860 This is my zombie apocalypse garden using hydroponics. I was able to successfully grow pepper plants. Here are some tasks that I do to take care of my garden First I collect rainwater outside, since it's a zombie apocalypse. I add that water to the garden as needed. Now that my pepper plants are flowering, I have to pollinate them. Using a straw. I blow air on my flowers to mimic the pollination process. I'm starting to see my first peppers pop up like in comments. Let me know what I should grow next. 104 00:20:42.970 --> 00:20:45.260 This is my zombie apocalypse garden 105 00:20:47.260 --> 00:21:05.620 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: awesome. So for those of you not familiar with Tik to the it's corn was a trending sound over the summer that it went viral. We love your yeah Corn kid, he became famous, and we love your interpretation with your Earth costume. 106 00:21:05.630 --> 00:21:07.030 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: And 107 00:21:07.060 --> 00:21:22.620 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: for folks that are interested in hearing Doria talk about carbon pricing. She has a video she shared on eco talk last year that you can check out. We're gonna put a link in the chat for that. So can you tell us you talked about the zombie apocalypse garden? 108 00:21:22.620 --> 00:21:29.580 Doria Brown @theearthstewardess: Why, as a science communicator, are you talking about the zombie apocalypse in so many of your videos. 109 00:21:29.850 --> 00:21:39.950 Doria Brown @theearthstewardess: S0 0n tik, tok and Instagram that there's this thing called an algorithm and the algorithm likes things to be happy. It likes things to be positive. 110 00:21:39.950 --> 00:21:59.690 Doria Brown @theearthstewardess: So sometimes when one says climate change a lot in their videos, it could be associated with something that's negative. Or maybe that people don't want to see. So I created this. I believe it's called a euphemism for climate change to be the zombie apocalypse to talk about my hydroponic gardening. 111 00:21:59.690 --> 00:22:02.460 Doria Brown @theearthstewardess: So I have 112 00:22:03.040 --> 00:22:19.790 Doria Brown @theearthstewardess: this kind of mission to get people to do more gardening at home, because when you bring food closer to home you decrease the carbon footprint that food generates. So I really got into hydroponics over the pandemic, and 113 00:22:20.000 --> 00:22:27.200 Doria Brown @theearthstewardess: I was like, you know, what this is. My zombie apocalypse garden, because a lot of stuff would be similar in the zombie apocalypse. 114 00:22:27.210 --> 00:22:44.440 Doria Brown @theearthstewardess: Then, if we were dealing with a really big, just like impactful climate issue, we would kind of be stuck at home. We would have to grow our own food. We'd have to think about getting solar panels or some sort of energy generation at our homes. So 115 00:22:44.440 --> 00:23:01.600 Doria Brown @theearthstewardess: I started saying, oh, it's the zombie apocalypse Check out my hydroponics garden. Guess what i'm gonna do next? I'm gonna get solar panels for my garden and it entertain people. It made them laugh, and it also got them to think about what they could do at home, to garden more, and look into more 116 00:23:01.600 --> 00:23:05.270 Doria Brown @theearthstewardess: energy, generating solutions for their homes. 117 00:23:05.920 --> 00:23:14.790 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: I love that. And as a a nonpartisan organization we're always trying to figure out ways to communicate with people that might not be coming to this problem with the same 118 00:23:14.810 --> 00:23:21.360 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: background or values or perspective that we might have as environmentalists. 119 00:23:21.490 --> 00:23:39.800 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So 120 00:23:39.900 --> 00:23:51.180 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: so speaking of being nonpartisan, Ccl. Is nonpartisan, and we also are optimistic. so we believe in constructive conversations having grace and humility. 121 00:23:51.320 --> 00:23:57.280 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: But it is really hard to do that on social media, because it's a space that rewards people who are not that. 122 00:23:57.390 --> 00:24:02.340 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So what tips can you share with us on keeping your content positive even on a topic 123 00:24:02.520 --> 00:24:08.410 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: that's so doomed like climate change. And what tips do you have for those of us who want to have 124 00:24:08.420 --> 00:24:10.940 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: productive conversations in that space? 125 00:24:11.940 --> 00:24:12.960 Doria Brown @theearthstewardess: So 126 00:24:13.070 --> 00:24:28.810 Doria Brown @theearthstewardess: I would say that climate change does have a rep of being. Oh, doom and gloom! Things are going to get worse. but I honestly have always looked at it like it's an opportunity from when I first learned about 127 00:24:28.850 --> 00:24:38.050 Doria Brown @theearthstewardess: climate change and everything, and and high school, when I took ap environmental science, I I saw this as an the opportunity. Have you ever seen an artist. 128 00:24:38.410 --> 00:24:56.530 Doria Brown @theearthstewardess: a music artist, remaster all of their songs? And now, suddenly you have a completely new love for their music. Now we have this opportunity to remaster all this amazing technology that we've created to get us places quicker, to get us all sorts of food to 129 00:24:56.560 --> 00:25:15.090 Doria Brown @theearthstewardess: really just make life a lot easier to be a human on this planet. We have the opportunity to remaster all that technology to be better for our planet. So I think that if you take that approach of presenting solutions as opportunities that are going to improve people's lives that are going to 130 00:25:15.090 --> 00:25:20.900 Doria Brown @theearthstewardess: make a healthier place for everybody to live, and even transfer wealth 131 00:25:21.110 --> 00:25:30.250 Doria Brown @theearthstewardess: t0 0ther people. As we've put a lot of money into this technology to make life more convenient, as we 132 00:25:30.520 --> 00:25:50.110 Doria Brown @theearthstewardess: 2 things to improve that technology and remaster it. Wealth transfers to different individuals as well. So this is an opportunity for us to help the planet, and taking that approach on social media. Really, I think, helps people engage with that type of content and get excited about it. 133 00:25:59.470 --> 00:26:13.360 Doria Brown @theearthstewardess: Alright, so I think we might have lost. 134 00:26:13.860 --> 00:26:22.480 Mark Reynolds: By the way, that's been amazing, Doria, I've loved everything you said so far. Thank you 135 00:26:23.200 --> 00:26:39.310 Flannery Winchester | CCL Sr. Director of Communications: All right. Hi, Doria! I'm gonna read out a few questions that we've been getting from folks on the call. S0 0ne question from Edward is wondering, how do you handle trolling or climate, deniers, or even climate? Slow walkers as they interact with your content. 136 00:26:39.940 --> 00:26:57.570 Doria Brown @theearthstewardess: So there's a different answer for each one of those. So for trolls I tend to ignore them, unless i'm in a really spicy mood, and maybe I might engage. But I do know that that will not improve my life in any way, and it'll just make me very tired 137 00:26:57.670 --> 00:27:04.160 Doria Brown @theearthstewardess: for climate deniers. I'm. Just excited that they're even there. In the first place, my content 138 00:27:04.200 --> 00:27:16.320 Doria Brown @theearthstewardess: reach them, which means that they've engaged with other type of content that brought me closer to them. So I consider that a. When you got a climate den here in your comments that means they're looking 139 00:27:16.440 --> 00:27:29.650 Doria Brown @theearthstewardess: into doing more research and looking deeper. And then people who are slow walkers again, that's still when they're engaging with the content. They're learning something new. And hopefully, the video that I put out 140 00:27:29.650 --> 00:27:38.220 really got them to want to do more research and keep engaging with this content. I think that the way that you speak to people in comments 141 00:27:38.220 --> 00:27:54.500 Doria Brown @theearthstewardess: really is how you show people what the environmental movement is all about. If you are mean or are negative, and you engage them in a way where you're putting them down. That tends to push them away. But if you 142 00:27:54.500 --> 00:28:01.960 Doria Brown @theearthstewardess: ask them good questions and you, you listen and communicate, they might interact with your content again. So 143 00:28:02.040 --> 00:28:04.150 Doria Brown @theearthstewardess: that's usually how I do it. 144 00:28:05.130 --> 00:28:06.560 Flannery Winchester | CCL Sr. Director of Communications: Love that perspective. 145 00:28:06.870 --> 00:28:20.460 Flannery Winchester | CCL Sr. Director of Communications: Okay, we have just a general question from Margaret in California. Why use tik Tok: maybe as opposed to some of the other platforms that I guess been around longer that people might be more familiar with. What do you see as the advantage there? 146 00:28:20.850 --> 00:28:44.690 Doria Brown @theearthstewardess: So i'm on Tik, Tok and Instagram, and I also create on Youtube shorts. I actually do a whole lot better on Instagram than I d0 0n tik Tok. So the reason I originally started using tik tok is because they had short form video content when I started this Instagram didn't have it rules or anything like that. So that's why tik Tok provided me a medium where 147 00:28:44.690 --> 00:28:51.600 Doria Brown @theearthstewardess: I could create really fun short videos, and it made me a better creator and communicator. 148 00:28:54.150 --> 00:28:55.310 Flannery Winchester | CCL Sr. Director of Communications: Awesome. 149 00:28:55.310 --> 00:29:23.020 Mark Reynolds: It looks like actually might have rejoined the call. Mark, I don't know. Do we have? Did actually have other questions. 150 00:29:23.020 --> 00:29:27.900 But can you just say something about people who may didn't grow up in this medium? 151 00:29:29.380 --> 00:29:31.140 Doria Brown @theearthstewardess: Who so? 152 00:29:31.600 --> 00:29:43.430 Doria Brown @theearthstewardess: I I don't think that everybody has to be in one place. Not everybody has to be on tik, tok, or instagram. If your medium or comfort zone is on Facebook, that's okay. If it's 153 00:29:43.520 --> 00:29:50.250 Doria Brown @theearthstewardess: in a newspaper. That's fine, too. I I think that there should be people reaching out 154 00:29:50.510 --> 00:30:10.280 Doria Brown @theearthstewardess: on every platform to engage people about the climate crisis, and I'm here i'm on Tik, Tok and Instagram. Maybe you're really good at reaching people through a newspaper. Maybe you're amazing on Facebook. I think that if you have that skill. You should be talking about these solutions. 155 00:30:10.280 --> 00:30:19.810 Mark Reynolds: because that's how you engage everybody, because not everybody, is in the same place. 156 00:30:22.440 --> 00:30:23.930 Mark Reynolds: Can you see her there, Flannery? 157 00:30:25.240 --> 00:30:36.840 Flannery Winchester | CCL Sr. Director of Communications: I saw that she was co-host again. But I don't see her, her picture, her video up so I can ask you on the question. 158 00:30:37.820 --> 00:30:44.230 Doria Brown @theearthstewardess: Oh, so this is a nuanced answer. So I create 159 00:30:44.630 --> 00:30:47.200 Doria Brown @theearthstewardess: environmental content. But I also 160 00:30:47.340 --> 00:30:57.850 Doria Brown @theearthstewardess: go into the social justice side. I am a black woman living in America. If i'm building a platform. I have to talk about it, because if I don't. 161 00:30:58.060 --> 00:31:06.240 Doria Brown @theearthstewardess: I I don't know if I could live with myself, so I do find that my social justice Content really gets a lot more views. 162 00:31:06.380 --> 00:31:23.240 Doria Brown @theearthstewardess: I created a series that I've since retired back in 2020 calls, hey, White Allies, and it's really how I originally grew my following. It was a series about how we can engage with white people to be allies and 163 00:31:23.240 --> 00:31:33.130 Doria Brown @theearthstewardess: improve the environment, and improve our country, because. honestly, we've got way more in common than we don't. And 164 00:31:33.440 --> 00:31:44.870 Doria Brown @theearthstewardess: there's a lot of division there. So I created that series, and I think it helped a lot of people, and I know that it helped be a lot to just talk to to different people and and grow as a person 165 00:31:45.770 --> 00:32:03.380 Flannery Winchester | CCL Sr. Director of Communications: that's wonderful. And are there any? Do you notice any differences in terms of the like format of the content like? Do videos? Do? Well, do you? Photos do well like is there, cause I know our chapters, and folks are always wondering what type of thing they should post in addition to the the content itself. 166 00:32:04.050 --> 00:32:19.180 Doria Brown @theearthstewardess: I think it's just about what you you're good at, really. So I I do a lot better with video content. I originally started posting photos and info graphics, and I have to admit I wasn't amazing at it. But 167 00:32:19.180 --> 00:32:36.630 Doria Brown @theearthstewardess: give me an Earth costume, a camera, and something to joke about, and i'm gonna do a lot better that way. So I think you should pick what number one you're comfortable doing. Not Everybody's comfortable in front of a camera, but some people make amazing infographics that spurred 168 00:32:36.690 --> 00:32:55.360 Doria Brown @theearthstewardess: tons of conversations like that. I have a a friends, I think. I mentioned her already, Abby Richard. She runs topology, and she created a chart to show how conspiracy theories work, and that chart is an infographic, and it has since been used by 169 00:32:55.410 --> 00:32:58.810 Doria Brown @theearthstewardess: multiple groups, like I I think 170 00:32:59.610 --> 00:33:17.480 Doria Brown @theearthstewardess: the Canadian version of the FBI has used it. She's done multiple talks on it. She's she's selling like shower curtains with this infographic on it, and donating that money to great causes. So I I think it's just about what you're good at, and what you're comfortable with. 171 00:33:34.240 --> 00:33:39.300 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: Yeah, Well, this happens with technology a lot right. Don't worry. 172 00:33:39.520 --> 00:33:40.870 Oh, yeah. 173 00:33:41.010 --> 00:33:43.950 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: my zoom the other day. And yet it's still crashed 174 00:33:44.030 --> 00:33:50.760 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: and would not let me back on. So do you have any other 175 00:33:50.840 --> 00:34:05.920 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: suggestions or tips for folks that are wanting to get more involved with video content on how to be successful and make something engaging that the you know, viewers on Instagram or Tik Tok will be interested in watching. 176 00:34:06.550 --> 00:34:09.909 Doria Brown @theearthstewardess: Yeah. So the the first way is to start 177 00:34:09.980 --> 00:34:28.750 Doria Brown @theearthstewardess: you will not get better at creating video content. If you don't just try view. I I would hate if you did this, but if you looked far back in my page you will see a progress of much better content, making from 2020 all the way now t0 2023. I'm a lot more comfortable on camera. 178 00:34:28.750 --> 00:34:36.210 Doria Brown @theearthstewardess: So if this is something that you really want to do, and you're excited about it, and you're uncomfortable. The best way to get comfortable is to start. 179 00:34:36.280 --> 00:34:53.739 Doria Brown @theearthstewardess: My second piece of advice is I brought show Intel, but is to get some sort of a phone stand. That's this is really helpful for creating videos on the go. This is a a little bit more of a high end one, but they've got some really inexpensive ones online. 180 00:34:53.739 --> 00:35:08.420 Doria Brown @theearthstewardess: but something to hold your phone so that you can easily present well to the camera, and my last piece of device is lighting is everything. You could have something very simple and easy to talk about. But if you're in a dark room. 181 00:35:08.420 --> 00:35:15.130 Doria Brown @theearthstewardess: the algorithm will not put you on the for you, page or the explore page, so make sure your lighting is on point 182 00:35:16.610 --> 00:35:19.150 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: awesome. Those are great professionals. 183 00:35:19.520 --> 00:35:22.020 and we appreciate that. 184 00:35:22.310 --> 00:35:39.810 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So I just want to let folks know if you are interested in learning more about the use of social media for your advocacy. Work with Dcl. We have dozens of training sessions on community and i'm sure Brett's going to link those in the chat 185 00:35:39.810 --> 00:35:45.030 so you can click on those trainings and learn more about how to use social media. 186 00:35:45.210 --> 00:35:48.400 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: And we also have a 187 00:35:48.650 --> 00:36:02.340 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: social media action team which is a team of volunteers who want to increase their own social media skills and provide support for Ccl's national efforts with strategic social media activities, so that can mean things like 188 00:36:02.480 --> 00:36:26.000 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: me suggesting or other volunteers suggesting, adding some positive comments on a tweet from maybe Senator White House or Senator Brian shots. If they are talking about climate or climate, policy or carbon pricing. We also will say, hey, we have this post from Pcl. Can you go and comment on it, or like it and share it. 189 00:36:26.270 --> 00:36:39.460 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So you can join on community in the group section if you want to join the social media action team, and we also have a Facebook group that you can join if you're on facebook@cclusa. Org. 190 00:36:39.720 --> 00:36:45.360 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: and then finally, I want to point you to a brand new page on our website called Spread the word. 191 00:36:45.580 --> 00:36:53.370 So every Friday I update that page with a strategic social media post that we want your help, and 192 00:36:53.640 --> 00:37:09.300 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: you. You can mark a reminder on your calendar to check that page. Every week you take action. And here's a little pro tip. You can watch tiktok videos which helps Ccl's account performance tremendously. Even if you don't have the tik tok app. 193 00:37:09.330 --> 00:37:15.160 or an account you just click the link from spread the words, and that'll help us with more watches. 194 00:37:15.350 --> 00:37:18.470 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: So thanks again, Doria, for joining us. 195 00:37:18.580 --> 00:37:25.930 and I am so excited to see you more content. You're going to create who are volunteers. We'll click your links 196 00:37:26.110 --> 00:37:27.850 Ashley Hunt-Martorano, Marketing Manager, Long Island NY: and follow you 197 00:37:27.910 --> 00:37:38.750 at the Earth stewardess on Instagram and at earth, stewardess on tik tok. So thank you so much for taking part of your Saturday to spend it with us. 198 00:37:39.100 --> 00:37:53.430 Doria Brown @theearthstewardess: No problem, Ashley, and thank you for having me. I also want to give props where props are doing. You're killing it on Tik, Tok and Instagram. You're making some great content, and you've got a great media person here. So I 199 00:37:53.560 --> 00:37:57.340 Doria Brown @theearthstewardess: I definitely think that that's so valuable to this organization. 200 00:37:57.370 --> 00:38:08.970 Mark Reynolds: Great Dorian! That is like a huge breath of fresh air. Thank you so much, and i'm now a challenge. I love my garden. But now I got to figure out how to make my garden funny like yours. That's going to be. My. 201 00:38:09.180 --> 00:38:11.970 Doria Brown @theearthstewardess: I think you got it, mark. Okay, thank you. 202 00:38:12.280 --> 00:38:31.090 Mark Reynolds: All right. One of the things I loved about last month's call is Madeleine talked about the importance of action she talked about. You know how small chapters large chapters, people acting by themselves, how it all adds up, and how important it is, and I I love that part of the call from last month. The one thing I want to add to that is, people. 203 00:38:31.090 --> 00:38:47.150 Mark Reynolds: because every single person here matters, and there's some that have mattered to me dramatically. You know the early days of assistance climb up. We were really hard. We had. We thought we had a fantastic story to tell, but we didn't have anybody to tell it to, and we had 2 lists. 204 00:38:47.150 --> 00:39:05.920 Mark Reynolds: One was from a power shift conference which meant all those people were calling students, and the only way I knew to reach people at that point was to call them so. These poor 50 people got a call from me every month. I hadn't discovered the modern magic of texting yet, and so 205 00:39:05.950 --> 00:39:11.590 Mark Reynolds: they'd get here, my voice, and they just didn't really respond almost at all. 206 00:39:11.620 --> 00:39:27.200 Mark Reynolds: The other list we had was the Climate Reality Project list, and that was because Marshall Saunders, our founder, had been one of the first people to attend Mr. Gore's training, and we got a little bit of responsiveness from that list. But there was one person who made all the difference for me. 207 00:39:27.200 --> 00:39:36.880 Mark Reynolds: and that was She's not one of the people who who attended the training. But Ashley Hunt Martin was working for someone who did, and she was the one person who always returned my calls 208 00:39:36.880 --> 00:39:57.580 Mark Reynolds: always positive always was, can do. And frankly, for as hard as those first couple of years for Ashley, you are one of those people that made it so that I can get through it. I just want to use that our co-host, and thank you so much for that. I told you before but that made a huge difference. And I just want to point to the importance of how important people are in addition to what we do. 209 00:39:58.010 --> 00:40:00.540 Mark Reynolds: Okay, so what are we doing this month? 210 00:40:00.630 --> 00:40:19.590 Mark Reynolds: First of all, there's great new tools for gathering endorsements. It could both be for carbon fee and dividend or carbon cash back. However, you want to call that, but it could be of electrification. There's just new better tools to reach out and get grass tops, endorsements. So that's we're very excited about that. 211 00:40:19.690 --> 00:40:39.620 Mark Reynolds: The second action is a follow up to last month, which is to finalize your plan for your in district meeting, and these are really more, you know, meeting spending time with them. One of my favorite meetings that I've heard about so far is they offered the Congressional member of Congress either the opportunity to g0 0n a hike. 212 00:40:39.620 --> 00:40:52.930 Mark Reynolds: get a cup of coffee, or one of the members of the chapter had seen this member getting a glass of red line at a restaurant. So they offered that option also, and the member chose having a glass of red wine of the chapters. So I I loved hearing about that. 213 00:40:52.980 --> 00:41:06.000 Mark Reynolds: The third action is about helping people get to the June Conference, you know. If you could check in with your chapter and see who you? It's really important for you to go. 214 00:41:06.000 --> 00:41:20.920 Mark Reynolds: Sometimes it makes a big difference if the chapter can rally around and make it a little bit easier. It's it's expensive to go to DC. And we want to make sure that you have the people from your chapter you want. So maybe it makes sense for your chapter to help get somebody there 215 00:41:21.050 --> 00:41:44.570 Mark Reynolds: and then. There's a couple of bonus actions. One is we have like 45 films. Now you can use the screen, and those are great ways to get people together. It's a great way to d0 0utreach, and so we invite you to look at hosting one, and then the social media both bonus action just echoes what Ashley said, which is to go ahead and share our posts. And Ashley, I know you don't believe i'm going to do this, but I am going to do that 216 00:41:46.930 --> 00:41:47.950 Mark Reynolds: in 217 00:41:48.010 --> 00:42:00.570 Mark Reynolds: on April 20 ninth of 1,962. President Kennedy was hosting a dinner at the White House with 161 Nobel prize winners. And what he said is 218 00:42:00.710 --> 00:42:12.840 Mark Reynolds: I think this is the most extraordinary collection of talent of human knowledge that has ever been gathered together at the White House, with a possible exception, when Thomas Jefferson dined alone. 219 00:42:12.840 --> 00:42:22.310 Mark Reynolds: The reason I bring that out is that's the exact impression we had when we first met Joseph Robertson. Joseph came to the first conference in 2,009. We 220 00:42:22.660 --> 00:42:40.990 Mark Reynolds: just we're astounded by his ability to be insightful to not just about carbon pricing. What about solutions to climate change? I personally was convinced he was economists. It took me a long time to find out that. Yes, he did teach you University, he, Todd, though nova. But what he actually taught was Mary Shelley's, Frankenstein. 221 00:42:40.990 --> 00:42:51.750 Mark Reynolds: and Spanish. But Joe Robertson now is the executive director for Citizens Climate International, and I asked him to give us a little bit of update of some of the things that are happening, including 222 00:42:51.750 --> 00:43:01.160 Mark Reynolds: some of the challenges that our volunteer space in other countries that we don't face here in the Us. And first of all, Joe, I just want to congratulate you that last month citizens climate. 223 00:43:01.180 --> 00:43:03.130 Mark Reynolds: the International Cci 224 00:43:03.230 --> 00:43:13.780 Mark Reynolds: achieved it's 501, C 3 status. But up Until now systems, climate, education has been the financial sponsor. That's a huge, complicated process. So congratulations on that and welcome. 225 00:43:14.820 --> 00:43:20.480 Joe Robertson - CCI: Thank you, Mark for everything, and and also for recognizing that milestone 226 00:43:21.120 --> 00:43:30.240 Joe Robertson - CCI: I just want to share with you all today. You know, international negotiations are connecting to national and local climate policy in all kinds of new ways 227 00:43:30.290 --> 00:43:39.160 Joe Robertson - CCI: at the World Economic Forum in Davos, Switzerland. Last month there was a lot of praise for the Inflation Reduction Act as a show of global climate leadership. 228 00:43:39.230 --> 00:43:51.560 Joe Robertson - CCI: Well, some us trading partners complain about domestically focused subsidies. The head of the World Trade Organization said they should negotiate with the Us rather than file formal grievances. 229 00:43:51.600 --> 00:43:53.670 Joe Robertson - CCI: The International Monetary Fund. 230 00:43:54.120 --> 00:43:55.820 the managing director said. 231 00:43:56.240 --> 00:44:03.690 Joe Robertson - CCI: Its speed is the essential ingredient. Now, the point being that domestically focused subsidies can help make global trade 232 00:44:03.820 --> 00:44:12.040 Joe Robertson - CCI: climate. Smart republican governors went to Davos to pitch their States as investment opportunities due to Ira subsidies. 233 00:44:12.200 --> 00:44:15.730 So even when passage is not bipartisan implementation can be 234 00:44:15.980 --> 00:44:21.770 Joe Robertson - CCI: investing in climate innovation can reinvigorate local economies of all kinds for people in every State. 235 00:44:22.060 --> 00:44:29.480 Joe Robertson - CCI: And this question of what is good for people in their local experience is increasingly important as climate change impacts get worse 236 00:44:29.910 --> 00:44:35.660 Joe Robertson - CCI: in 2,020. In the early days of the Covid pandemic we heard from local group leaders in Africa 237 00:44:35.840 --> 00:44:45.930 Joe Robertson - CCI: that it was challenging to talk to their volunteers about climate advocacy, because, with everything shut down, so many were facing loss of income, hunger, and insecurity. 238 00:44:46.180 --> 00:44:58.170 Joe Robertson - CCI: Some of our friends in Africa were trying to grow food in home gardens or in community garden and criminal gangs were looting. Those gardens. Corrupt police were sometimes part of the problem, so there was no easy answer. 239 00:44:58.810 --> 00:45:12.480 Joe Robertson - CCI: We had a conversation about what could be done. We aren't a food aid organization and having money or extra food in that environment can be dangerous. We talked about what group leaders were trained to do, what our strengths as an organization are 240 00:45:12.930 --> 00:45:15.090 Joe Robertson - CCI: organizing for better civics 241 00:45:16.150 --> 00:45:23.320 Joe Robertson - CCI: regular check-ins on how to address pandemic ripple effect started to focus on this. Could local chapters be a means 242 00:45:23.540 --> 00:45:35.340 Joe Robertson - CCI: organizing to find community-based solutions to the home garden security problem and other problems like that. The advice based on experience was Don't put yourself or anyone else in danger. 243 00:45:35.880 --> 00:45:37.650 Joe Robertson - CCI: Do talk to neighbors, and can you know 244 00:45:37.700 --> 00:45:41.730 leaders engage local officials and local media as a group. 245 00:45:41.990 --> 00:45:46.180 Joe Robertson - CCI: help to create a generalized non-violent resistance to the looting. 246 00:45:46.340 --> 00:45:50.220 Joe Robertson - CCI: help public officials think about how to disincentivize 247 00:45:50.260 --> 00:45:54.070 Joe Robertson - CCI: the black market selling of stolen food. We learned 248 00:45:54.240 --> 00:46:00.850 Joe Robertson - CCI: that doing something together during a crisis helps it boosts morale and can address unforeseen problems. 249 00:46:00.870 --> 00:46:09.840 Joe Robertson - CCI: This experience led to the insight that resilience is a baseline imperative. Everyone everywhere deserves to be safe from harm 250 00:46:10.580 --> 00:46:26.360 Joe Robertson - CCI: in our United Nations policy work. We're now looking at how citizen engagement at the community level can be key for making sure that climate finance is available to vulnerable and frontline communities. Citizens, stakeholders can report on progress, adding a critical layer of transparency. 251 00:46:26.390 --> 00:46:38.240 Joe Robertson - CCI: and that the right to a clean, healthy environment unanimously endorsed by the 196 nations of the UN climate change. Negotiations. makes conditions materially better in people's lives. 252 00:46:38.420 --> 00:46:44.630 Joe Robertson - CCI: adding climate, income, or dividends would then have an even more empowering effect for mobilizing the new climate economy. 253 00:46:44.930 --> 00:46:51.760 Joe Robertson - CCI: And last year we held a telenoa dialogue with women climate leaders from from our network around the world. 254 00:46:52.010 --> 00:47:11.840 Joe Robertson - CCI: Our capital to communities report highlighted the role of civics for climate, mobilization, and transparency, and in partnership with the Fletcher School of law and diplomacy. At Tufts University we co-hosted a series of climate, diplomacy workshops aimed at normalizing the multifaceted approach to international policy that takes into account life and well being 255 00:47:12.050 --> 00:47:18.330 Joe Robertson - CCI: at the human scale. Those workshops are now being further developed into an earth. Diplomacy, leadership, initiative 256 00:47:18.590 --> 00:47:22.600 Joe Robertson - CCI: S0 2023 is shaping up to be an exciting year for 257 00:47:23.030 --> 00:47:42.740 Mark Reynolds: Wow! Amazing Joe! Congratulations. So, Joe, we're really excited about our lineup of speakers for the June Conference. We have someone coming from Green dream.org, which is Dan Jones's organization. But we also have Rachel Kite, who You're very familiar with. Rachel, runs the Fleet's Pleasure School demo diplomacy at tufts. 258 00:47:42.760 --> 00:47:56.740 Mark Reynolds: They are your partner in training countries of around the world who aren't able to attend and actually be prepared to to be effective at the top conferences. But what else do we know about Rachel as someone that we'll be able to hear from this June? 259 00:47:57.720 --> 00:48:06.230 Mark Reynolds: Sure, thanks, Mark. So you know, Rachel Kite is Dean of the Fletcher School at Tops University, which is one of the world's foremost centers of learning for diplomats. 260 00:48:06.300 --> 00:48:12.000 Joe Robertson - CCI: She's the first woman to hold that prestigious position, and she's a great friend and ally of ours. 261 00:48:12.160 --> 00:48:22.510 Joe Robertson - CCI: In the years before the Paris agreement, when she was World Bank, Vice president and special envoy for climate. She and her team drove the creation of the carbon pricing Leadership coalition which we are part of 262 00:48:22.760 --> 00:48:37.520 Joe Robertson - CCI: it's an alliance of governments, ngos, multilateral institutions like the World Bank and International Monetary Fund, as well as businesses, including major oil companies. It's the leading multi stakeholder space for advancing carbon pricing policy internationally 263 00:48:38.320 --> 00:48:39.910 Joe Robertson - CCI: in that role, and in 264 00:48:39.920 --> 00:48:58.870 Joe Robertson - CCI: her energetic, high-level climate diplomacy, she was instrumental in making the Paris agreement a reality. She then served as special representative of the United Nations Secretary General and CE0 0f Sustainable energy for all that's the United Nations effort to achieve sustainable goal, a sustainable development goal Number 7 265 00:48:58.870 --> 00:49:02.310 Joe Robertson - CCI: sustainable energy for all people everywhere 266 00:49:02.920 --> 00:49:21.050 Joe Robertson - CCI: in 2,022. After Russia's invasion of Ukraine disrupted global food supplies and pushed up fuel prices and with covid Effects still disrupting supply chains. She served on the Secretary General's global crisis Response group on food, energy and finance advising world governments on how to respond to this poly crisis. 267 00:49:21.210 --> 00:49:37.870 Joe Robertson - CCI: She also leads the voluntary carbon markets. Integrity Initiative serves on the Food System Economics Commission and contributed to the Songways stern report of the Independent High level expert group on climate finance. And, as Mark said, she is our partner in the Earth diplomacy, leadership, initiative. 268 00:49:38.170 --> 00:49:40.480 Mark Reynolds: fantastic Joe. Thank you so much for all of that. 269 00:49:40.770 --> 00:50:06.880 Mark Reynolds: I said at the beginning of the call. I tell you one little tidbit that i'm extra excited about the June Conference, and that is, since for the first time since 2,019 we will be back on the hill, so we will be doing live lobbying. I cannot wait to be walking up and down the marble halls of Congress, seeing cclers come in and out of offices. I can't wait to get back to the Rabbin cafeteria in between meetings where almost every single table you'll see Cclers. 270 00:50:06.880 --> 00:50:18.680 Mark Reynolds: And then for those of you who come to the conference, you know, at the end of the Lobby Day on Tuesday we have a reception, and we have people share mostly. It's just people who this is their first time ever coming to the conference first time lobbying. 271 00:50:18.700 --> 00:50:37.900 Mark Reynolds: There was a gentleman who was doing a Google search about climate change. He saw that the conference was happening. He hopped on the Metro, made it to the to the hotel within a half hour, registered for the conference, and said: so I just did something I had no idea I could do. I'd lobbied my member of Congress. How the gentleman come up to me on Tuesday night. 272 00:50:37.930 --> 00:51:01.590 Mark Reynolds: Say, my member of Congress wants to sponsor the bill. I I said great to him, what I said to myself is okay. You're 80 year old White Democrat from San Francisco who's in the vowed atheist would be the perfect co-sponsor to get a lot of co-sponsors on the bill. He didn't either to end up introducing, that, time, but was a great champion for for climate change. 273 00:51:01.590 --> 00:51:08.360 Mark Reynolds: and then a lot of it is loud. When young people 12 year old kids come up on the stage and share 274 00:51:08.370 --> 00:51:25.150 Mark Reynolds: what is what the experience is like for them of feeling like their citizenship, really evolving. So, looking forward to all that excited to be on the hill, and obviously everybody needs to make a choice about what they believe is right and safe for them. Then you can go right to the website. 275 00:51:25.150 --> 00:51:30.350 Mark Reynolds: Click, take action, click, climate change, conferences and register today today, if you want 276 00:51:30.460 --> 00:51:36.900 Mark Reynolds: our speaker next month is Michel Hexcox from the environmental. 277 00:51:37.060 --> 00:51:38.700 Mark Reynolds: Oh, yo yo yo 278 00:51:38.760 --> 00:51:51.870 Mark Reynolds: the evangelical environmental network. So we are excited about that, and i'll leave you with what Jen Tyler said at our December conference. She was talking about working with the Split Congress, she said, with the 279 00:51:52.100 --> 00:52:00.040 Mark Reynolds: Republicans in charge of the House and the Democrats in charge of the Senate. Her response to that was we were made for this. 280 00:52:00.130 --> 00:52:15.270 Mark Reynolds: and I think she's right on. We were as an organization we did designed. We've been built to deal with this exact moment, so we'll see you next month. March. See a bunch of you in June. Thank you so much, Doria. Thank you for such a fantastic presentation. 281 00:52:17.450 --> 00:52:35.640 Mark Reynolds: What is the carbon fee and dividend program? Well, one thing that it is is a potential solutions to the climate crisis. A carbon fee is an extra cost placed on the fossil fuels that create carbon emissions. These fees, if used properly, with level the playing field between renewables and fossil fuels 282 00:52:35.640 --> 00:52:47.410 by reflecting the cost of burning them. So where would these fees go back to you in the form of a dividend payment to each household in equal shares. 283 00:52:48.100 --> 00:52:49.290 What is the.