Dear All,
My name is Barbara Sinton Wilson from San Francisco. I'm not sure how everyone else is feeling but recently there has been use of “carbon cashback” instead of “fee and dividend.” Would love to see if it may be possible to develop a consensus site-wide and perhaps organization wide on nomenclature.
Respectfully hope that this question launches some fertile discussion.
Barbara
Thanks for your post Barbara! You're welcome to use either. Our volunteers in the northeast used "carbon cashback" very intentionally in some state-level efforts and found it very effective, and our marketing team did some testing with that phrase and found that it helps people understand the policy a little more quickly. So it's another option for describing the policy, and we have started to mix it into our language at the national level. But if you prefer "fee and dividend" or find that more effective for the audiences you speak with, that's still perfectly fine as well.
Thanks for responding to Barbara's question, Brett 😊
A couple of examples from New England--this website Carbon Cashback 4 ME, this one in New Hampshire, and this LTE in a Concord NH newspaper “Carbon cashback plan helps everyone” And we've also used the phrase on some of our national website pages, e.g., “Why Put a Price on Carbon?”
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