Move from general messaging to targeted, strategic engagement. Learn to develop deep audience profiles, understand power dynamics, and use CCL's proven tools to identify exactly what ask is salient, feasible, and safe for each audience—building trust and measurable progress toward climate leadership.
Complete each training in order to unlock the next
Understand CCL's strategic approach to moving legislators from skepticism to climate leadership. Learn the framework that guides our advocacy—identifying where each audience member stands and what steps will move them forward on their journey toward climate action.
Become an expert at understanding your audience before you engage. Learn to use CCL's Advocacy Detective tools to research Members of Congress, identify their priorities, understand their political constraints, and find the authentic entry points for productive climate conversations.
Master the art of the strategic ask. Learn CCL's Leadership Levels framework to understand exactly where your Member of Congress stands and what specific actions are salient, feasible, and safe for them right now—building trust through incremental progress toward climate leadership.