CCL Launches The Far Middle
By Lesley Beatty, CCL Marketing Director
CCL launched the new brand campaign called the Far Middle today with our first video posted on each of our social platforms (Facebook, Twitter and Instagram). You can also find the video at http://farmiddle.com, and on the homepage of ccl.org. Please take a minute to watch the video, and share CCL's posts on your favorite platforms. Even better, use our social media kit to post the video yourself and share it with your networks.
CCL has several different posts planned throughout this initial month and will update these social media kits as new suggested posts become available.
What is the Far Middle?
The Far Middle is the radical idea that we can work together to solve our biggest problems, like climate change.
It's a brand campaign, designed to inspire positive feelings with people + communicate that they can still be themselves and work on climate change, including those who:
- Are not political (and don’t want to be)
- Are more centrist in either party, or independent
- Are solidly blue/red but see the need for everyone to work together on climate change
Using humor, it will get people's attention so that we can educate them about our solution (and have them hear it.)
It brings one of our brand pillars, being nonpartisan, to the forefront.
This project is the culmination of some great work by Nick Huey, Breanna Cooke, Alaina Coppa and Craig Thompson.