September 2023 Monthly Actions & Meeting W/ Madeline McGill, Founder, Western Desk
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Madeline began her political career working for campaigns, nonprofits, and labor unions across New England. In 2018, she moved to Utah to help found the Rural Utah Project to empower underrepresented voters, bringing its fundraising and communications programs online. Two years later, she built an organic digital and earned media program with an advertising equivalent of $11.1M across the rural Southwest. Since then, Madeline has continued her work as a narrative strategist, driving outcomes for nonprofits, labor unions, and candidates for office who are curious to engage with people who call rural landscapes home. Her notable projects include National Nurses United, The Sierra Club, SEIU, and the Rural Democracy Initiative. She's proud to partner with the Rural Climate Partnership on building a transformative narrative framework for hardworking rural people. Madeline lives in Boulder, Utah, a town of 250 people, where she searches for new watering holes with her border collie, Melon.
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Watch or download the video recording or pre-call video. Listen to the podcast on PodBean or iTunes. View the Presentation Slides.
September's Monthly Actions (click here to download the full sheet)
- Select and prepare a community leader to lobby with you in November
- Plan to use our Nov. 4-5 Fall Virtual Conference in your outreach
- Mobilization bonus action: Use our new click-to-call tool to phone Congress about permitting reform
- Social media bonus action: Share CCL’s posts and add your experience with extreme weather
- Communications skills exercise: Practice explaining why Congress needs to work on permitting reform
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August 6, 2025 Just a few weeks ago, CCL volunteers held 402 lobby meetings with lawmakers on Capitol Hill. We know we made a big impression on Congress, with at least 10 lawmakers posting about our visits on social media in the days following our visit. And now, we’re seeing that they didn’t just notice us — they listened to us. One of our Lobby Day asks was ...
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