CCL Brand Guidelines
CCL’s brand is the deepest articulation of ourselves and helps us communicate our unique value to our volunteers, donors, congress members and partners. CCL's Brand Style Guidelines help you decide what design choices to follow when you are using and creating materials, be it print or web based.
Look and feel is important since we process visual things much more easily than written words. If CCL looks differently every time someone sees us, we’re actually working against ourselves rather than building on the series of the same experiences that people have with us. Look and feel includes color and font choice, logo usage and image style. You will find guidance on each of these in the style guide.