CCL Brand Guidelines
CCL’s brand is the deepest articulation of ourselves and helps us communicate our unique value to our volunteers, donors, Congress members and partners. CCL's Brand Guidelines help you decide what design choices to follow when you are using and creating materials, be it print or digitally online. The brand defines how CCL sounds and looks, including our logo, fonts, icons, graphic accents, photos, videos and more.
If you run into any issues or have any questions about our brand guidelines, send us an email at marketing@citizensclimate.org. We're happy to help!
Press play to start the audio
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YouTube webinar (36m 53s) that reviews CCL’ s brand pillars, style and messaging, why they’re important, and the guidelines on how to best use them.
Look and feel is important since we process visual things much more easily than written words. If CCL looks differently every time someone sees us, we’re actually working against ourselves rather than building on the series of the same experiences that people have with us. Look and feel includes color and font choice, logo usage and image style. You will find guidance on each of these in CCL's Brand Book.
Brand book
CCL's Brand Book is our ultimate source of truth. When writing or designing materials on behalf of CCL, please use the guidance in our Brand Book. Inside you will find direction on:
- Brand identity
- Brand values
- Brand tone
- Canva Templates
- Logos (National & Chapter)
- Colors
- Fonts
- Icons
- Accents
- Video style
- Photo style
- Brand intensity direction
- Notes on AI usage
If you have any questions about the information contained in the Brand Book, email marketing@citizensclimate.org.
Google Docs & Slides branded resources
To access CCL's Template Presentation Slides - see this Google Slides link.
To download our template for generating an on-brand Word Document, click on the image below for a Google Doc version. You may download the file from Google Drive for a .docx or .pdf version. Be sure all brand elements translated appropriately in your download.
CCL Fonts
CCL has two fonts we use for our brand, Ubuntu and Source Sans Pro. Information on how to use the fonts can be found in the branding guide.
Download the fonts: