CCL BRIDGE Tabling Activity
This activity helps demonstrate a core BRIDGE insight: People care about climate action for different reasons—and that’s a strength. Using the Moral Foundations lens, we create a welcoming, nonpartisan space where anyone can see themselves in climate solutions.
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You can download and print the full sized (18 x 22) poster above or download and create a more interactive display with jars with these 8.5 x 11 printouts below.
How to Engage Passersby
Start with a warm, low-barrier invitation:
“Hi! We’re asking people what motivates them to support climate action—want to add your perspective?”
Quick BRIDGE Explanation
If they pause or engage, offer a simple, accessible explanation:
“In our work, we’ve found people are motivated by different core values—like protecting family, fairness, freedom, jobs, or stewardship. This comes from something called Moral Foundations Theory. When we connect climate solutions to what people already care about, conversations go better and we find more common ground.”
(Keep it conversational—no jargon needed unless they’re curious.)
How to Use the Poster
Direct them to the board (as shown in your design ):
- Invite participation:
“Take a look at these—do any of these resonate with you?” - Ask them to choose:
“You can put a sticker or pin next to the one you agree with most—or more than one if a few stand out.” - Optional deeper question (if time allows):
“What made you pick that one?” (This is your BRIDGE moment—listen, affirm, and reflect.)
Connect to Moral Foundations (Light Touch)
You can subtly name the values behind their choice if appropriate:
- “That one’s really about protecting people we care about.” (Care)
- “That speaks to fairness across generations.” (Fairness)
- “A lot of folks connect with the freedom to choose energy.” (Liberty)
- “Jobs and local economies matter a lot.” (Loyalty / community)
- “Stewardship really resonates with many people.” (Sanctity / responsibility)
Goal: Help them feel seen, not categorized.
Bridge to Conversation (if they’re open)
Use their choice to gently extend the conversation:
- “That’s actually one of the reasons we work with Congress on clean energy solutions.”
- “We’re building support in a way that connects with what matters most to people like you.”
Invite Next Step
Close with a simple, optional invitation: “If you’re interested, we have a program called BRIDGE that teaches these kinds of communication skills—it’s all about finding common ground. You can check it out at cclusa.org/BRIDGE.”
(Only offer if they show interest—no pressure.)
Volunteer Tips (BRIDGE-Aligned)
- Lead with curiosity, not persuasion
- Affirm every response (“That makes sense,” “I hear that”)
- Avoid correcting or debating
- Focus on connection, not conversion
- Celebrate diversity of motivations (We’re motivated by different reasons, but we all care!”)
BRIDGE Tabling Talking Points & Tally Handout
Note: Each of the statements on the BRIDGE Tabling Activity corresponds to one of the six moral foundations. We've provided a cheat sheet about which statement corresponds to which moral foundation, and how you can continue the conversation effectively after the activity. This two-page print-out can also double as a way for you to keep track of how many total votes or pins each moral foundation received. If you'd like you can submit your local results to CCL's Moral Foundations BRIDGE Tabling Form.