Conservative Messaging Workshop

No Image Description
Description
This workshop-style training aims to help volunteers practice delivering an introductory pitch and talking points that resonate well with conservative audiences.
Breadcrumb
/topics/communicating-across-the-aisle
TOC and Guide Section
 
Become a Trusted Messenger

For the full workshop advice click the "Watch" tab and here are some of the highlights:

  • Build a relationship with the person
  • Talk about shared values - with concrete examples from your life
  • Understand there is a good chance the conservative supports action on climate
  • Show that there are solutions - tackle solution aversion
  • Don’t exaggerate climate impacts; avoid hyperbole
  • Don’t lead with science and data
  • Reference other trusted validators
Sharing Your Own Story

Build your own story that accurately reflects your background and highlights conservative values. 

  • “I want to kick-start America’s economy while reducing emissions.”
  • “I support a market-based approach to manage energy and climate risk.”
  • “I work on a market-friendly alternative to the EPA’s climate regulations”
  • “I’d like to replace clunky regulations with a simple price signal.”
  • “I’m caring for God’s creation.”
  • “I’d like us to be more competitive with China while creating cutting-edge jobs and opportunities for folks here at home.”

Areas to focus on: Manage the risk, protecting quality of life for Americans, concern for farmers and business owners, stewardship, and conservation. 

Responding to Objections

Find the points you can agree on first - listen for agreement before correction

Listen for underlying values and don’t respond to the “bait”

Pivot from an agreement to your point: 

  • “I agree American jobs are at risk - that is why we need a solid conservative approach to address risks from climate change.”
  • “There is uncertainty in the models, as there is in all business or economic discussions. And I want to make sure we deploy a reasonable approach to manage the risks posed while accepting that the models may underestimate and overestimate risks in some situations.”
Length
Press play to start the video (39m 39s)
https://vimeo.com/album/5476041
Video Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(From beginning)

Conservative Messaging Recap
(5:26)

Becoming a Trusted Messenger
(10:28)

Responding to objections
(17:37)

CCL's bipartisan record
(33:48)

CCL's Conservative Caucus
(37:28)

Instructor(s)
Peter Bryn 
Downloads

Download PowerPoint presentation.

Download the video.
Audio length
Press play to start the audio (39m 39s)
Audio embed code

Audio Outline

To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(From beginning)

Conservative Messaging Recap
(5:26)

Becoming a Trusted Messenger
(10:28)

Responding to objections
(17:37)

CCL's bipartisan record
(33:48)

Instructor(s)
Peter Bryn
Go Deeper
Discussion Topic
To Print
Instructions for printing this page on Community.
Category
Training
Topics
Communicating with Others
Format
Audio / Video, Presentation
File Type
Google Slides, PowerPoint (.pptx)
Training Resources

CCL Conservatives Page (CCL Main Site)

For additional conservative themed outreach resources, check out the Conservative Caucus