Using Social Media Basics

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Description
By effectively using social media’s influence we can build political will for climate action and give real time immediate feedback to our members of Congress. This training walks through how to use social media to promote CCL and recruit new volunteers.  

This training is also part of the Core Volunteer Training series.
Breadcrumb
/topics/using-social-media
TOC and Guide Section
 
Getting Started

Follow this checklist of recommended actions you and your local group can take to become more active and effective climate advocates and support the Energy Innovation and Carbon Dividend Act on social media.

  • Get started by following Citizens’ Climate Lobby on Facebook, Twitter and Instagram.  
  • Share the good news! For a quick start, you can repost Citizens’ Climate Lobby’s announcements about the Energy Innovation Act on Facebook, Twitter, and Instagram.  While you’re there, don’t forget to “like” the posts and leave a supportive comment!
  • Post or Tweet our informational session and national calls
  • Schedule a weekly Tweet or Facebook post on Wednesday afternoons to promote the intro call.
  • Promoting the Intro Call on Twitter
    • Start your journey to reclaim democracy and get #climate solutions enacted by joining CCL’s intro call tomorrow: cclusa.org/intro
  • Join CCL's Facebook Social Media Action Team.
Questions to Guide Your Group’s Use

Who’s your audience?

  • Facebook: Great for grassroots outreach and chapter organizing in involving more community members in your local group. Can also be used for lobbying.
  • Twitter: Most effective in lobbying your members of Congress, reaching out to grass tops leaders and reaching out to members of the media.
  • Instagram:  Powerful with grassroots and grasstops outreach.

What are your chapter goals?

Determine what you’d like to have your chapter or individual page’s goals be to help you to drive your decision making on the types of content that you're going to be posting:

Which CCL Values are most important to your chapter work: demonstrating optimism, being nonpartisan in focus, personal power? 

  • If Personal Power is a priority, use your profile to highlighting inspiring stories demonstrating that grassroots actions are going to change the world and that we actually do have power.
  • If catching the eye of those you’re trying to get in touch with (grasstops leaders or your congress member), highlight  ongoing endorsements and the business case and for supporting the Energy Innovation Act.
  • If Optimism is your focus, sharing photos of your events and activities helps inspire others to become more involved in climate work.

Note: Many chapters have had success in reaching out to young adults to help them set up and manage their social media feeds to help keep it up to date and engage their community.

Create your own post about the Energy Innovation Act
Use information from the Communicating About the Energy Innovation Act training. Don’t forget to include #PriceOnPollution and consider tagging one or some of the sponsors in your posts about the bill!
  • This bill will put a price on carbon pollution and returns the revenue to people on a monthly basis. Visit energyinnovationact.org for more details about how it works.
  • The bill has bipartisan support in both the House and the Senate. Republicans and Democrats are both on board, solving the problem of climate change together.
  • It's effective. This is a big, broad solution that will reduce America’s greenhouse gas emissions by at least 40% in the first 12 years and targets 90% by 2050.
  • It's good for people, improving health and saving lives by reducing pollution that Americans breathe. Additionally, the carbon dividend puts money directly into people’s pockets every month to spend as they see fit, helping low and middle income Americans.
  • It’s good for the economy, creating 2.1 million additional jobs in the first 10 years.
Talk to your member of Congress

Connect with your members with a social post, a call or a letter, and encourage your followers to do the same using these online tools to contact your members of Congress:

Congress needs to hear from you! The most important thing you can do, online or off, is tell your member of Congress that you support the Energy Innovation and Carbon Dividend Act. 

Once you take any of these actions, you may want to post something on your social media platforms.  See the “Congress’ Accounts” spreadsheet to find the Facebook Page or Twitter handle for your member of Congress (from 115th session).

Here’s some sample copy:

I just wrote to my member of Congress about the Energy Innovation and Carbon Dividend Act. I support this effective, bipartisan climate legislation to put a #PriceOnPollution! Contact your own representative here: http://cclusa.org/eicdawrite

Your post will encourage your friends, followers and fellow advocates to make their voices heard on this important issue.

Visit and share the bill endorsement website

Everything you need can be found at energyinnovationact.org.  This shows Congress the broad support for the Energy Innovation and Carbon Dividend Act.

Want to officially declare your or your organization’s support for this historic climate legislation? ant to learn more about how this bill works? 

If you are an influential individual or you represent an organization, you can publicly endorse the bill on that site. You can also dig into the details of how the legislation works, helped out by infographics like this one.

Once you’ve checked out the website, you can post something on your social media platforms. Here’s some sample copy:

Have you heard about the new Energy Innovation and Carbon Dividend Act? This bipartisan legislation would address climate change, grow the economy, and put money back in people’s pockets by putting a #PriceOnPollution! Here are the details: energyinnovationact.org

Keep the conversation going

The initial introduction of a meaningful, bipartisan climate bill is an exciting time, with lots of buzz and media coverage. You can keep the conversation going in the weeks and months ahead by posting the latest media stories about the bill. 

Here’s a link to a list of articles and press coverage you can share with your followers. Don’t forget to use the bill hashtag #PriceOnPollution when posting.

Length
Using Social Media (35m 57s)
https://vimeo.com/album/5499679
Video Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro and Agenda
(from beginning)

Overview/Getting Started
(1:22)

Planning & Execution
(12:04)

Examples & Action Items
(25:53)

See the Google Slides or Download the video.

Instructor(s)
Ashley Hunt-Martarano
Downloads
Audio length
Press play to start the audio (26m 52s)
Audio embed code


 

Audio Outline

To skip ahead to a specific section go to the time indicated in parenthesis.

Intro and Agenda 
(from beginning)

Overview/Getting Started 
(2:07)

What to do With Your Page 
(8:56)

Creating Events/Posts 
(13:45)

Engaging with Legislators 
(21:00)

Instructor(s)
Alison Kubiscko
Go Deeper
Discussion Topic
To Print
Instructions for printing this page on Community.
Category
Training
Topics
Using Media
Format
Audio / Video
File Type
Google Slides, PowerPoint (.pptx)
Training Resources