This training is also part of the Core Volunteer Training series.
The Yale Climate Communications Formula
- Something in my life or our community is changing.
- It’s related to climate change.
- It matters. (Hint: people are affected.)
- What solutions/personal actions I’m taking.
Building Your Own Story
- We listen to stories with a different part of our brain, in a place that is less critical and defensive.
- Important! Know your audience and be curious.
- When telling climate change stories:
- Truth is more important than facts.
- Speak to the head, the heart, and the gut.
- Head: The facts of climate change - it’s real, human caused and can be addressed
- Heart: Your feelings about the story you are telling
- Gut: That place of desire, safety, and identity
- In telling better climate stories, we need to talk less about the impacts of climate change and more about the many benefits of climate solutions.
- Give people a vision of a hopeful future.
Share Your Climate Story!
- Share your experience or ask questions related to this training in the Forums.
I do believe in the power of story. I believe that stories have an important role to play in the formation of human beings, that they can stimulate, amaze, and inspire their listeners. -Hayao Miyazaki
Intro & Agenda
The Power of Stories & Framework
Peterson's Practice Story
- Peterson Toscano
- Marshall Saunders