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The Psychology of Climate Change Communication
This training explores how we make decisions when something is uncertain, how we communicate about the collective risks we face, and what kind of participatory process is most supportive in leading to behavior change.
Training Video & Slides
The main information and slides for this training is found in the "Watch" & "Listen" tabs above.Dr. Marx responds to volunteer’s submitted questions from her conversation on the January 2018 National Call and aims at helping volunteers improve their understanding of psychological barriers to information processing, increase their ability to evaluate current communication patterns and grow in their comfort in connecting and communicating with audiences.
Intro & Agenda
(from beginning)
Background
(2:30)
Climate Skepticism
(7:47)
Values, Worldviews, and Identities
(16:15)
Knowing your Audience
(31:19)
Download PowerPoint or Google Slides presentation.
Intro & Agenda
(from beginning)
Background
(2:30)
Climate Skepticism
(7:47)
Values, Worldviews, and Identities
(16:15)
Knowing your Audience
(31:19)
- Download this episode (right click and save).
- Find the episode on CCL's iTunes channel.
- Columbia's The Psychology of Climate Change Communication Guide
- Caring About Tomorrow: Why Haven’t We Stopped Climate Change? - Dr. Jamil Zaki, Stanford University