Messaging For the Energy Innovation Act

Focusing on the four main messages

When talking about the Energy Innovation and Carbon Dividend Act, we always want to stay focused as much as possible on our high level messaging as found on the Energy Innovation Act website or on our Energy Innovation Act Fact Sheet.

Net Zero by 2050

This policy will deploy the single most powerful tool we have to drive down America’s carbon pollution and ensure a healthy climate. It is critical to hitting our climate targets of 50% carbon pollution reductions by 2030 and net zero by 2050.

Affordable Clean Energy

Americans shouldn’t have to live with the price shocks and rising energy prices associated with fossil fuels. This policy will drive energy innovation, giving every American community access to abundant, affordable clean energy produced right here at home.

Puts Money in Your Pocket

The money collected from the corporate polluter fee goes directly into the pockets of millions of hard-working families via a monthly carbon cashback payment. The money can be spent without restrictions, and most low and middle income Americans will come out financially ahead or break even.

Saves Lives

This policy will help improve health and save millions of American lives over the next 50 years by reducing pollution Americans breathe. Poor air quality from burning fossil fuels is responsible for as many as 1 in 10 American deaths today, and sickens thousands more.

Additional Supporting Materials

To help you share these main messages with your network and own communications, CCL Community provides you with the following materials:

• Social Media Toolkits- Energy Innovation Act & Carbon Pricing is Popular. Here you can find graphics, hashtags, and direction on how to write and share posts on social media
• Slideshows - Google & Powerpoint versions for both the Energy Innovation Act & Carbon Pricing is Popular themes
• Videos - YouTube & Vimeo Playlists: Endorsements, Carbon Pricing is Popular, Congressional Support
• Looking for Canva Templates to showcase thought leaders supporting carbon pricing? Click here for Instagram, Stories, and Twitter or Facebook designs.

What if I get more detailed questions?

See the Handling Challenging Questions About the Energy Innovation Act training for additional guidance on how to best engage with others who have questions and critiques regarding CCL’s approach and preferred policy solution. The Handling Challenging Questions Resource is available to anticipate many commonly asked questions and some potential responses that you can use. It can be a good study guide to have available when doing outreach and, like all of CCL's communication resources, feel free to modify to fit your circumstance. 

There is also an Energy Innovation Act Q&A page written for volunteers that may have additional detail beyond what the public generally needs.

Intro & Agenda
(from beginning)

• Lesley Beatty

• View the Google Slide Presentation.
• Download the video.

Intro & Agenda
(from beginning)

• Lesley Beatty

• Download the audio