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Communicating About the Energy Innovation Act

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Description
This training provides an overview of the important role of focus and resonance in communicating the five key points behind the Energy Innovation & Carbon Dividend Act and where to find all of the supporting resources. Visit Communicating with Progressives and Communicating with Conservatives for more specific audience based trainings.
Breadcrumb
/topics/energy-innovation-act
TOC and Guide Section
 
Using the five main messages

When talking about the Energy Innovation and Carbon Dividend Act we always want to stay focused as much as possible on our high level messaging as found on the Energy Innovation Act website or on our Energy Innovation Act Fact Sheet.

The Energy Innovation & Carbon Dividend Act will drive down America’s carbon pollution and bring climate change under control while unleashing American technology innovation and ingenuity. It’s: 

Effective

This policy will reduce America’s emissions by at least 40% within 12 years. It’s supported by economists and scientists as simple, comprehensive, and effective.

Good for people

This policy will improve health and save lives by reducing pollution that Americans breathe. Additionally, the carbon dividend puts money directly into people’s pockets every month to spend as they see fit, helping low and middle income Americans.

Good for the economy

This policy will create 2.1 million additional jobs over the next ten years, thanks to economic growth in local communities across America.

Bipartisan

Republicans and Democrats are both on board, cosponsoring this bill together. The majority of Americans support Congress taking action on climate change. Solving climate change is too urgent to get caught up in partisan politics.

Revenue Neutral

The fees collected on carbon emissions will be allocated to all Americans to spend any way they choose. The government will not keep any of the fees collected, so the size of the government will not grow.

Similarly when describing how the bill works we want to keep it simple and high level like we do on the How it Works page on the Energy Innovation Act website or on our Energy Innovation Act Fact Sheet. Our Infographic also has some good high-level points. 

What if I get more detailed questions?

See the Handling Challenging Questions About the Energy Innovation Act training to for additional guidance on how to best engage with others who have questions and critiques regarding CCL’s approach and preferred policy solution. 

See the Handling Challenging Questions Resource to anticipate many commonly asked questions and some potential responses that you can use. It can be a good study guide to have available when doing outreach and like all of CCL's communication resources, feel free to modify to fit your circumstance. 

There is also a Energy Innovation Act Q&A page written for volunteers that may have additional detail beyond what the public generally needs.

Length
Press play to start the video (8m 27s)
Video Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Why We Need Focus
(from beginning)

Main Messages
(2:30)

Instructor(s)

Flannery Winchester

Downloads

Download PowerPoint or Google Slides presentation.

Audio length
Press play to start the audio (8m 26s)
Audio embed code
Audio Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Why We Need Focus
(from beginning)

Main Messages
(2:30)

Instructor(s)

Flannery Winchester

Downloads
Discussion Topic
To Print
Instructions for printing this page on Community.
Category
Training
Topics
Climate Policy
Format
Audio / Video, Presentation
File Type
Google Slides, PowerPoint (.pptx)
Training Resources
See all resources associated with Energy Innovation Act