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Messaging For the Energy Innovation Act

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Description
This training provides an overview of the important role of focus and resonance in communicating the four key points behind the Energy Innovation and Carbon Dividend Act, as well as additional messaging recommendations, depending on your audience, and where to find all of the supporting resources. Visit Communicating with Progressives and Communicating with Conservatives for more specific audience-based trainings.
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/topics/energy-innovation-act
TOC and Guide Section
 
Focusing on the four main messages

When talking about the Energy Innovation and Carbon Dividend Act, we always want to stay focused as much as possible on our high level messaging as found on the Energy Innovation Act website or on our Energy Innovation Act Fact Sheet.

checkmark150.pngNet Zero by 2050

A strong, economy-wide price on carbon could reduce America’s carbon pollution 50% by 2030, putting us on track to reach net zero by 2050.

Wind-Turbine_150.pngAffordable Clean Energy

America leads the world with technology innovation. When government puts a price on carbon, it sends a signal through the economy. Businesses respond by becoming more energy efficient and developing new sources of clean energy. These innovations will provide abundant, affordable, and reliable clean energy and drive us faster toward net zero carbon pollution.

chart150.pngMoney in Your Pocket

A carbon tax becomes affordable for ordinary Americans when the money collected from fossil fuel companies is given as a dividend, or “carbon cash back” payment, to every American to spend with no restrictions. This protects low-and-middle-income Americans who otherwise might not be able to afford the transition.

Studies show that the monthly carbon cash back payments are enough to essentially cover increased costs of 85% of American households, including 95% of the least wealthy 60% of Americans. This type of carbon tax is called a “carbon fee and dividend”. Citizens’ Climate Lobby has been advocating for this policy for over a decade.

stethescope-150x150.pngSaves Lives

A carbon price will save 4.5 million American lives over the next 50 years by restoring clean air across the country. It will have particular impact in communities of color, which have suffered the worst health impacts of burning fossil fuels. Exposure to air pollution has also made people in communities of color more vulnerable to the worst impacts of COVID-19.

Air pollution from fossil fuels, and its impact on our health, is worse than we thought. New research shows that premature deaths in America each year due to air pollution are nearly twice as high as previously understood. As many as 1 in 10 American deaths today is caused by air pollution.

Additional Messages

Worker_150.pngCreates Jobs

A carbon price will incentivize innovation by America’s businesses, creating millions of new jobs that will transform our economy and put Americans back to work.

Keeps-Business-Healthy-150x150.jpgKeeps Businesses Healthy

Businesses prefer a carbon price to other climate solutions because they remain financially stable while they adjust their operations, thanks to a predictable and gradually rising price on carbon. They will not lose time or spend extra money trying to understand complicated new regulations and rules and incorporate them into their plans.

chart150.pngStrong Economy

A price on carbon is the best climate solution for America’s economy because it is the most cost-efficient way to lower America’s pollution. To match its impact, multiple regulations across economic sectors would be needed, at an additional cost of hundreds of billions of dollars every year to America’s economy.

By 2050, this policy could save Americans over $800 billion each year in economic losses, or over $6,000 per household. On our current course, America’s economy is forecast to shrink by up to 7% due to the increased costs of climate change by 2050.

Similarly, when describing how the bill works, we want to keep it simple and high level like we do on the How it Works page on the Energy Innovation Act website or on our Energy Innovation Act Fact Sheet. Our Infographic also has some good high-level points. 

Additional Supporting Materials

To help you share these main messages with your network and own communications, CCL Community provides you with the following materials:

  • Social Media Toolkits- Energy Innovation Act & Carbon Pricing is Popular. Here you can find graphics, hashtags, and direction on how to write and share posts on social media
  • Slideshows - Google & Powerpoint versions for both the Energy Innovation Act & Carbon Pricing is Popular themes
  • Videos - YouTube & Vimeo Playlists: Endorsements, Carbon Pricing is Popular, Congressional Support
  • Looking for Canva Templates to showcase thought leaders supporting carbon pricing? Click here for InstagramStories, and Twitter or Facebook designs.
What if I get more detailed questions?

See the Handling Challenging Questions About the Energy Innovation Act training for additional guidance on how to best engage with others who have questions and critiques regarding CCL’s approach and preferred policy solution. The Handling Challenging Questions Resource is available to anticipate many commonly asked questions and some potential responses that you can use. It can be a good study guide to have available when doing outreach and, like all of CCL's communication resources, feel free to modify to fit your circumstance. 

There is also an Energy Innovation Act Q&A page written for volunteers that may have additional detail beyond what the public generally needs.

Length
Press play to start the video (38m 53s)
Video Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(from beginning)

Four Key Leading Messages
(2:49)

Using The Expanded Messages
(19:45)

Supporting Graphics & Videos
(29:30)

CCL’s Support For Price On Carbon
(35:30)

Resources on CCL Community
(37:00)
Instructor(s)
  • Lesley Beatty
Audio length
Press play to start the audio (38m 53 s)
Audio embed code
Audio Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(from beginning)

Four Key Leading Messages
(2:49)

Using The Expanded Messages
(19:45)

Supporting Graphics & Videos
(29:30)

CCL’s Support For Price On Carbon
(35:30)

Resources on CCL Community
(37:00)
Instructor(s)
  • Lesley Beatty
Downloads
Discussion Topic
To Print
Instructions for printing this page on Community.
Category
Training
Topics
Climate Policy
Format
Audio / Video, Presentation
File Type
Google Slides, PowerPoint (.pptx)