Developing Your Chapter Action Plan

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Description
This training provides a thorough action guide organized by CCL’s lever of political will that your group can use to plan and coordinate your areas of focus for the year ahead. We trust that each group will do what is appropriate for its local politics and volunteer resources. Discuss and plan how your chapter will do the three key activities below throughout the year.
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TOC and Guide Section
 
Make your group stronger by being an oasis in the storm

During these uncertain and stressful times, we need to consciously pull people together and keep them together. Many people still long for connection and meaningful activity. Our chapters offer this, and the more intentional we are about providing it, the more our chapters will grow. Brainstorm and plan ways to make your chapter an "oasis in the storm" in hard times through relating to each other and enacting our values of welcoming relationships, focused solutions, optimism, inclusion and meaningful action.

  • Set your intentions and make an agreement within your group that people coming into contact with CCL will find us enacting our values of welcoming relationships, focused solutions, optimism, inclusion, and meaningful action.
  • Set a goal that 25% of your meeting time will be devoted to connecting people with each other based on these values. Review your past meeting agendas to see how you might improve in this area.
  • Plan activities that help people connect while they are taking action.
  • Personally invite people you know to experience in CCL what you experience there, by doing something with you that you are doing as part of CCL. You are giving them a great gift!
  • Put extra attention on diversity by engaging and inviting people from all of the communities in your area.
  • Review and energize your onboarding process for new and newly active people - quickly welcome, train, and activate your newbies and buddy them up with a veteran volunteer. See CCL Community’s Getting New Volunteers Engaged training for more info and ask someone to join CCL’s Onboarding Action Team.
  • If your Regional Coordinator is not organizing a regional conference, offer to help your State Coordinator plan a simple half day State Conference on April 9 or another date that works for your state. And help conservative and right of center volunteers attend our March 29-30 CCL Conference in DC.
Educate and activate your communities

Congress made progress on climate in 2021 through the bipartisan infrastructure bill. Develop your capacity to give online and in-person (if it's safe) presentations in your community on what got done and what still needs to be done on climate. CCL national will provide a presentation outline and slides that you can customize and will provide updates as we learn what Congress can be pushed to do next.

  • Build your presentations team. Help volunteers become presenters, schedulers and on-site supporters.
  • Make sure every presentation includes an action, and decide together what those actions should be (sign up for CCL, email Congress, join the Monthly Calling Campaign, follow us on Twitter, etc.)
  • Celebrate every presentation and encourage volunteers to go to presentations to support their presenters. Ask for ideas for new places to present at every meeting.
  • Plan for your schedulers to send lots of proposals for CCL presentations to local progressive and conservative clubs, service clubs, professional associations, allies, civic groups, classes and faith organizations.
  • Look for ways to reconnect with local elected officials you know, for example by giving a presentation to the sustainability committee in local government.
  • Consider planning a virtual or in-person (if it’s safe) climate panel with local progressive and conservative ally organizations and invite your entire community to attend (like the CCL Maryland Ecopalooza).
Get voters to ask candidates and elected officials for climate action

Use every lever of political will to repeatedly bring candidates running for Congress the message that voters want more action on climate. Members of Congress and candidates will be more motivated to prioritize climate solutions before and after this year’s election if they hear frequent calls for more action from voters. We do not need to be specific about what should be in the climate plan to have an impact on their motivation to take action, and you may be able to work more easily with other climate groups in your community if your focus is on wanting more climate action rather than a narrower focus solely on carbon fee and dividend.

  • Core message to candidates: “I remain very concerned about the changing climate and want to know what your next steps will be. What is your climate plan?” Keep in mind that candidates and political leaders think about two types of voters: their base and swing voters.
    • In safe red or blue locations, candidates focus on their base, and you should probably prioritize getting those voters calling for climate action, especially during any contested primaries.
    • In purple locations, the swing voters are also very important to candidates, and you should probably give extra attention to activating them, such as by doing presentations to the groups they tend to join.
    • Because Congress is narrowly divided, swing states and districts will likely be getting the extra attention from the national media, pundits, political strategists and most especially congressional leadership, so swing voters are very strategic to our national efforts.
    • Elevating the voices of people of color, young people and conservatives as well as rural and faith groups is also important to building the perception by politicians that climate action is broadly supported.
    • Use all the tools provided by our levers of political will, while remaining true to our style of respect and appreciation. How many ways can you come up with over the course of the year to put out the message that voters want more action on climate?
    • Begin planning what your chapter will do during the 2022 election season. For example, meet with candidates, help your local League of Women Voters host a candidate forum,  or phone/text bank or postcard with the Environmental Voter Project.
Important CCL National Event Dates for 2022

Remember: You’ll be able to do more as your group grows and you develop new leadership.

Length
Press play to start the video (26m 43s)
Video Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(from beginning)

Planning Guide & Important Dates
(3:00)

Being An Oasis In The Storm
(5:38) 

Educating & Activating Your Communities
(9:40) 

Getting Voters To Ask Candidates & Elected Officials For Climate Action
(13:52) 

New Years' Resolution & Social Media Action 
(19:26)
Instructor(s)
  • Todd Elvins
Downloads
Audio length
Press play to start the video (26m 43s)
Audio embed code
Audio Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(from beginning)

Planning Guide & Important Dates
(3:00)

Being An Oasis In The Storm
(5:38) 

Educating & Activating Your Communities
(9:40) 

Getting Voters To Ask Candidates & Elected Officials For Climate Action
(13:52) 

New Years' Resolution & Social Media Action 
(19:26)
 
Instructor(s)
Todd Elvins
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Category
Training
Topics
Chapter Organizing
Format
Audio / Video, Presentation
File Type
Google Doc, Google Slides, PowerPoint (.pptx), Spreadsheet
Training Resources
Download this guide for your 2021 Chapter Action Guide