Reframing: Moving From Resistance To Support

The Importance of Reframing

Reframing is proposing a fresh perspective that engages us to build a better future together.

• Not with detailed, thorough analysis
• Not with relationship-building activities
• Not with negotiations and compromise
• Instead through deeper listening, connecting on values, and finding a better frame for productive collaboration

Four Steps To Reframing

1. Listen more deeply:
   Discover the values/concerns revealed by their views
2. Join where you can:
   Add momentum, use their energy as a resource
3. Propose a better frame:
   Base it on shared values, pointing to the future
4. Respond within the new frame:
   Engage in dialogue with mutual respect

Examples of Reframing

Example #1:

Objection: COVID has broken our economy. Before addressing climate, we need to put millions back to work. 

Affirm Values: Yes, we absolutely need to repair our economy and ensure our resilience.

Propose A Frame: So let's “build back better” for economic recovery and for improved health and resilience.

Response: H.R.763 provides incentives for a healthier, cleaner energy economy while stimulating local prosperity.

Example #2: 

Objection: The Energy Innovation Act will hurt the U.S. economy, despite border adjustments. We need to make our country great and win the race vs. competing countries.

Affirm Values: Yes, we need to ensure that this great country is winning as much benefit as possible.

Propose A Frame: The USA wins more benefits by getting other countries to follow us in creating a low carbon future vs. our going it alone.

Response: The Act’s border adjustments will create the trade pressure so others follow U.S. leadership on climate. That’s how the U.S. will benefit the most.

Intro & Agenda
(from beginning)

• Steve Levin

Download PowerPoint or Google Slides presentation.

Intro & Agenda
(from beginning)

• Steve Levin

• Click to download the audio