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Reframing: Moving From Resistance To Support

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Description
Learn communication skills to respond to resistance by tapping into others' values and beliefs and finding a more useful frame that allows them to join our cause. 
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TOC and Guide Section
 
The Importance of Reframing

Reframing is proposing a fresh perspective that engages us to build a better future together.

  • Not with detailed, thorough analysis
  • Not with relationship-building activities
  • Not with negotiations and compromise
  • Instead through deeper listening, connecting on values, and finding a better frame for productive collaboration
Four Steps To Reframing
  1. Listen more deeply:
    Discover the values/concerns revealed by their views
  2. Join where you can:
    Add momentum, use their energy as a resource
  3. Propose a better frame:
    Base it on shared values, pointing to the future
  4. Respond within the new frame:
    Engage in dialogue with mutual respect
Examples of Reframing

Example #1:

Objection: COVID has broken our economy. Before addressing climate, we need to put millions back to work. 

Affirm Values: Yes, we absolutely need to repair our economy and ensure our resilience.

Propose A Frame: So let's “build back better” for economic recovery and for improved health and resilience.

Response: H.R.763 provides incentives for a healthier, cleaner energy economy while stimulating local prosperity.


Example #2: 

Objection: The Energy Innovation Act will hurt the U.S. economy, despite border adjustments. We need to make our country great and win the race vs. competing countries.

Affirm Values: Yes, we need to ensure that this great country is winning as much benefit as possible.

Propose A Frame: The USA wins more benefits by getting other countries to follow us in creating a low carbon future vs. our going it alone.

Response: The Act’s border adjustments will create the trade pressure so others follow U.S. leadership on climate. That’s how the U.S. will benefit the most.

Length
Press play to start the video (26m 31s)
https://vimeo.com/showcase/7139706
Video Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(from beginning)

The Importance of Reframing
(3:10)

Four Steps To Reframing
(7:42)

Examples of Reframing
(8:55)

Practice Reframing
(14:58)

Final Review
(23:20)
Instructor(s)
Downloads

Download PowerPoint or Google Slides presentation.

Download the video.
Audio length
Press play to start the audio (26m 31s)
Audio embed code
Audio Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(from beginning)

The Importance of Reframing
(3:10)

Four Steps To Reframing
(7:42)

Examples of Reframing
(8:55)

Practice Reframing
(14:58)

Final Review
(23:20)
Instructor(s)
To Print
Instructions for printing this page on Community.
Category
Training
Topics
Communicating with Others
Format
Audio / Video, Presentation
File Type
Google Slides, PowerPoint (.pptx)