Pitch a Public Service Announcement
Public service announcements (PSAs) are awareness ads that radio and television stations air for free. CCL chapters have had success in the U.S. and Canada in getting their local stations to run PSAs following these instructions for pitching a public service announcement.
Pitch a Public Service Announcement is part of the Working With Broadcast Media series.
Contact the station.
You’ll want to call stations and ask “who handles your PSAs?” or “what’s the preferred method for submitting a PSA?” to be directed to the right point of contact.
If the submission is by email, you’ll want to put a note at the top introducing yourself and making a brief pitch about why the station should air your PSA.
This is [YOUR NAME] with the [CHAPTER NAME] chapter of Citizens’ Climate Education, a national non-partisan 501(c)(3) nonprofit organization.
Would [xxx station] be interested in running a public service announcement on the topic of climate change solutions?
Attached is a public service announcement that quickly addresses some of the challenges we face, while highlighting that we can work together on solutions.
Thank you for your ongoing reporting for our region, and I look forward to being in touch.
YOUR PHONE NUMBER
If you haven't heard back after a week, make a follow-up call or email with polite persistence to check in and see what might be possible. Each station follows their own guidelines and criteria for what PSAs they will air, and if you have any questions, email Communications Coordinator Flannery Winchester.