Monthly Calling Campaign Transitioning FAQs
This training describes the updates taking place as we transition to a next generation Monthly Calling Campaign (MCC) that we are calling CCL's Climate Action Program (CAP). Building upon the success and lessons learned from the MCC, CCL's Climate Action Program will improve CCL’s direct lobbying by offering more flexible options for participants by allowing CCL to strategically respond to circumstances in Washington D.C. and by requiring less back-end work from CCL staff and volunteers to operate.
What is the future of the MCC? / What’s CCL’s Climate Action Program?
We are now planning a transition to a next generation Monthly Calling Campaign (MCC) that we are calling CCL's Climate Action Program (CAP). Building upon the success and lessons learned from the MCC, CCL's Climate Action Program will improve CCL’s direct lobbying by offering more flexible options for participants by allowing CCL to strategically respond to circumstances in Washington D.C. and by requiring less back-end work from CCL staff and volunteers to operate.
Beginning in January of 2023, all active U.S. CCL supporters who are opted in for email or SMS will be alerted by CCL via SMS or email about once per month. There will no longer be a separate enrollment for MCC Admins or MCC Callers. Alerts will start sixty days after a supporter “Joins” CCL to allow a more intentional onboarding process.
What was the impact of the MCC?
The MCC was inspired by a remarkable, pioneering CCL chapter in Minnesota that recruited 100 people to call their Member of Congress every month. That Member of Congress was skeptical of climate action, but the group earned his attention, and he invited them to meet and discuss carbon fee and dividend.
The MCC was created to scale up that Minnesota project. Through the MCC, over 5,500 people have called their Members of Congress, and 62,918 calls have been logged. Every call was a reminder to Congress that there are devoted, persistent citizens who are paying attention and advocating for climate action.
How do I enroll in CCL's Climate Action Program?
All active CCL supporters in the U.S. who have not opted-out of email or have opted into text alerts will be alerted by CCL via SMS or email about once per month to take action. You can adjust your notification settings via the subscription settings at the bottom of a CCL email message or via an SMS reply.
You can enroll in text alerts at https://cclusa.org/text.
What are the benefits of the new CCL's Climate Action Program? / Why are we transitioning?
(1) Scripts, messages and actions will be created by CCL in consultation with CCL’s Government Affairs team. (2) Actions can be quickly and strategically timed to bill movement in Congress, (3) CCL's Climate Action Program will be closely integrated with CCL’s Action Tracker, (4) CCL's Climate Action Program will leverage familiar CCL action tools for contacting Congress.
What role will MCC Admins play in the next generation?
For all MCC Admins who want to support local volunteers who are active in CCL's Climate Action Program, on January 1st the MCC Admin Group became the Mobilization Manager group (MM), a place where MMs can share ideas, questions and suggestions. The MM role is described on the MM welcome page and we expect that the role will evolve slightly over time.
CCL's Climate Action Program will not have the option for local admins to update scripts. We observed with the MCC that over time, the overwhelming majority of admins delegated this work to CCL staff.
Mobilization Managers will play an important role for their local chapter. As a local leader supporting the CCL Climate Action Program you can help encourage your local chapter members to take action each month with CCL’s tailored actions. Similar to the MCC dashboard view, you can also see which local volunteers have taken actions using the Recent Chapter Actions view in the Action Tracker. You will also be able to access the contact information for your chapter’s callers so that you can continue to find ways to encourage your callers to take important and time-sensitive actions.
Starting in February, 2023, Group Leaders and Chapter Admins will be able to designate their chapter's Mobilization Managers in their chapter roster tool.
Will non-supporters (MCC callers who are outside CCL) be invited to join the next generation?
All MCC callers received a communication in December, 2022, notifying them about the transition to CCL's Climate Action Program. The communication included an invitation to “Join” CCL for people who are not already enrolled. People must join CCL and/or opt-in for text alerts to be included in CCL's Climate Action Program.
Do I have to stop calling?
CCL's Climate Action Program will include call congress, write congress, and other actions. If you prefer to call, you can always use CCL’s call Congress tool, cclusa.org/call.
Also, we know that some chapters coordinate monthly calling but aren't using the Monthly Calling Campaign alerts and website. CCL's support and promotion of the Monthly Calling Campaign alerts and website is what's being replaced. If local chapters wish to continue coordinating monthly calls, we trust them to do what's best for their local area.
How do I unsubscribe from CCL's Climate Action Program?
There is an unsubscribe option at the bottom of every CCL email. And you can reply STOP to stop receiving text messages. You can unsubscribe from CCL's Climate Action Program and remain subscribed to other CCL emails.
Will actions and scripts differ by Congressional District?
Some default messages/scripts are specific to an MOCs party affiliation, whether they are an existing bill cosponsor and other factors. On rare occasions an action may not be applicable to all MOCs.
What actions will I be asked to do in CCL's Climate Action Program?
You will be asked to do quick and easy actions you can take by yourself. The type of action will vary monthly and some might align with the actions we’ve also begun to show at the top of your CCL Community Dashboard.
Overview of Transformation
- Ricky Bradley
- Todd Elvins
- Brett Cease