Electrification Month Campaign Overview

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Description

This training helps walk through CCL's Electrification Month Campaign to help us reach our national goal of 3,000 home electrification conversations in August!

TOC and Guide Section
 
Overview
  • Why are we focused on electrification this month? We want everyone to know there are cutting edge clean energy options available now—and there are ways to save money on them, too. See It’s Electrific (cclusa.org/its-electric) to learn more. 
  • Set a chapter goal for the number of conversations . Set an ambitious goal for the number of home electrification conversations your chapter members will have, and ask everyone to log their conversations (with one click) at It’s Electrific (cclusa.org/its-electric).  
  • Learn how to discuss home electrification. Practice the Communication Skills Exercise below in this Action Sheet and watch CCL’s Electrification Campaign Overview and Electrification Opportunities from the IRA video trainings. Also, join our Electrifying Your Home - Ask me Anything live on August 15, or watch the recording afterward.
  • Share WorkMoney’s phone number. Invite everyone to text or call 833-975-6639 to learn how to electrify. 
Include home electrification conversations in all your August activities (pick your favorites)
  • Tabling and clipboarding: Ask someone in your chapter to find local events and secure a table or plan to attend with clipboards. Be sure to bring along our new Electrification Month Tabling Resources
  • Presentations: Send ten presentation proposals to local clubs, organizations, schools and chapters of other nonprofits. Here’s an electrification slide design.
  • Film screening: Screenings are a great way to get climate conversations started. See our updated film guide with some newer films.
  • Media: Generate some media buzz about electrification by hosting a Rewiring America style Front Porch Ribbon Cutting event and sending a press release (cclusa.org/press-release) to get local media to attend. You can also personalize our new op-ed template (cclusa.org/op-ed-templates) highlighting the benefits and savings of clean tech home upgrades, and submit it to your local newspaper to be published. 
CCL's August Trainings
August is Electrification Month on CCL's Trainings (all on Thursday 8 pm ET):
Length
Press play to start the video (33m 33s)
Video Outline
Skip ahead to the following section(s):
  • (0:00) Intro & Agenda
  • (2:09) Background
  • (5:46) Conversation Starters
  • (13:33) What Resources Are There?
  • (26:32) Additional Support
Instructor(s)
  • Brett Cease
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Category
Training
Topics
Climate Policy, Grassroots Outreach
Training Resources