Top Evidence-Based Climate Communications Tips

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Description

Social science, field research, and polling suggest seven tried and true climate change communication approaches. This resource from the Climate Advocacy Lab succinct summarizes each of them below.

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7 Top Evidence Based Communications Tips7 Top Evidence Based Communications Tips(.pdf)277 KB
The Communication Tips include:
  • When to use "Global Warming" vs. "Climate Change"
  • How to identify and find your right audience
  • The innoculation approach to prepare your supporters for opposition messaging
  • Why and how to emphasize scientific consensus
  • The importance of peer pressure
  • The careful balance between hope & threats
  • The value of framing climate in terms of health
Category
Resource
Topics
Communicating with Others
Format
Handout