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The Levers of Political Will
These are the five core activities that all Citizens’ Climate Lobby chapters leverage to bring citizens into the political process and to ensure their contribution is constructive and makes more effective climate action possible. We call these activities the “levers of political will.”
Lobbying Congress
We train citizens how to lobby in support of the Energy Innovation and Carbon Dividend Act by building friendly relationships with our federally elected representatives, consistently calling Congress, and engaging them on social media.
Media Relations
We train citizens how to engage with and influence the media. We write letters to the editors and op-eds, meet with editorial boards and work to place stories in all forms of media.
Grassroots Outreach
We recruit and educate the public on climate solutions, citizen advocacy and how to participate with one’s government.
Grasstops Engagement
We seek to educate, build partnerships with and gain the support of community leaders and non-governmental organizations, both nationally and locally.
Group Development & Organizing
It is through the growth and management of local CCL chapters (groups), that it becomes possible to push on the other four levers for building political will.
- Don Kraus
Download PowerPoint or Google Slides presentation.
Download the video.Older version of the review:
Background on the Five Levers
(From the Beginning)
Lobbying
(4:05)
Media
(8:12)
Grassroots Outreach
(11:48)
Grasstops Engagement
(15:03)
Chapter Development
(17:34)
Ricky Bradley
Madeleine Para
Steve Valk
Stephanie Doyle
Ashley Hunt-Martorano
Download this episode (right click and save).
Find the episode on CCL’s iTunes channel.