The Levers of Political Will

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Description

These are the five core activities that all Citizens’ Climate Lobby chapters leverage to bring citizens into the political process and to ensure their contribution is constructive and makes more effective climate action possible. We call these activities the “levers of political will.”

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TOC and Guide Section
 
Lobbying

We train citizens how to lobby in support of the Energy Innovation and Carbon Dividend Act by building friendly relationships with our federally elected representatives.

Media relations

We train citizens how to engage with and influence the media. We write letters to the editors and op-eds, meet with editorial boards and work to place stories in all forms of media.

Grassroots outreach

We recruit and educate the public on climate solutions, citizen advocacy and how to participate with one’s government.

Grasstops engagement

We seek to educate, build partnerships with and gain the support of community leaders and non-governmental organizations, both nationally and locally.

Chapter organizing

It is through the growth and management of local CCL chapters (groups), that it becomes possible to push on the other four levers for building political will.

Length
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https://vimeo.com/album/5497643
Video Outline
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Background on the Five Levers
(From the Beginning)

Lobbying
(4:05)

Media
(8:12)

Grassroots Outreach
(11:48)

Grasstops Engagement
(15:03)

Chapter Development
(17:34)

Instructor(s)

Ricky Bradley

Madeleine Para

Steve Valk

Stephanie Doyle

Ashley Hunt-Martorano

Downloads

Download PowerPoint or Google Slides presentation.

Download the video.
Audio length
Press play to start the audio (21m 22s)
Audio embed code

Audio Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Background on the Five Levers
(From the Beginning)

Lobbying 
(4:05)

Media 
(8:12)

Grassroots Outreach 
(11:48)

Grasstops Engagement
(15:03)

Chapter Development 
(17:34)

Instructor(s)

Ricky Bradley

Madeleine Para

Steve Valk

Stephanie Doyle

Ashley Hunt-Martorano

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Category
Training
Format
Audio / Video, Presentation
File Type
PowerPoint (.pptx)
Training Resources