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The Levers of Political Will

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Description

These are the five core activities that all Citizens’ Climate Lobby chapters leverage to bring citizens into the political process and to ensure their contribution is constructive and makes more effective climate action possible. We call these activities the “levers of political will.”

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TOC and Guide Section
 
Lobbying Congress

We train citizens how to lobby in support of the Energy Innovation and Carbon Dividend Act by building friendly relationships with our federally elected representatives, consistently calling Congress, and engaging them on social media.

Media relations

We train citizens how to engage with and influence the media. We write letters to the editors and op-eds, meet with editorial boards and work to place stories in all forms of media.

Grassroots outreach

Focuses on the general public in our communities. Through this outreach we build support for climate action and carbon pricing, we make ourselves and our work known in our communities, we find new members and we build relationships in the places where we live. We invite and educate the public on climate solutions, citizen advocacy and how to participate with one’s government.  We value service as a way to empower our volunteers and build important connections within our community.

Grasstops engagement

We seek to educate, build partnerships with and gain the support of community leaders and non-governmental organizations, both nationally and locally.

Chapter & volunteer development

Chapter and volunteer development: We grow our local groups and improve our skills as climate advocates, helping us push more effectively on the other four levers for building political will.

Length
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Video Outline
From the July 27th, 2021 Emerging Group Leader Call
Instructor(s)
  • Don Kraus
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Audio length
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Emerging Group Leaders Call - Five Levers of Political Will - July 9, 2019

Older version of the review: 

Audio Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Background on the Five Levers
(From the Beginning)

Lobbying 
(4:05)

Media 
(8:12)

Grassroots Outreach 
(11:48)

Grasstops Engagement
(15:03)

Chapter Development 
(17:34)

Instructor(s)

Ricky Bradley

Madeleine Para

Steve Valk

Stephanie Doyle

Ashley Hunt-Martorano

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Category
Training
Format
Audio / Video, Presentation
File Type
PowerPoint (.pptx)
Training Resources