Engaging Radio and Television

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Description

CCL Group Leader and former AP Photojournalist Eve Simmons discusses the role of the media within the larger frame of climate change communication and helps us learn how to engage our local and national media outlets to highlight stories of climate impacts while concisely articulating the importance of framing them.

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Related Trainings
Engaging Radio and Television is part of the Working With Broadcast Media series.
TOC and Guide Section
 
Identify your local outlets
  • Using Google or Wikipedia, make a list of the TV and radio stations in your region that cover policy, environment or climate.
Find a specific contact
  • For each station on your list, identify the program manager or program director. That is the person who decides the content of upcoming shows. Also look at any producers or reporters who cover environment, climate, economics or policy.
  • There is often a contact form or a “news tip” form on a station’s website. Although these are convenient, you will get much better results if you contact the program manager directly. Check out staff pages on the outlets’ websites to find the phone number and email of specific contacts.
  • If email addresses and phone numbers are not on the station’s website, try reaching out through whatever generic contact form or “news tip” form is available. You could also ask your fellow volunteers and friends to see if they have any connections at the station.
Reach out
  • Send an email, or a “pitch,” to each of the program managers (example below). Be sure to say that this interview is timely - it connects to today’s news - which will draw viewers and listeners. Include a local impact if possible.
  • If you don’t hear back within 48 hours, call the program manager to ask if they had a chance to read your email. Stress the timeliness of the interview. 
Example email

Dear NAME,

20 million Americans participated in the first Earth Day on April 22, 1970, but in the decades since, carbon dioxide levels have climbed to dangerous heights and have destabilized our climate. In response, CITY NAME residents are joining the local chapter of a nationwide grassroots group called Citizens’ Climate Lobby. Formed in YEAR, our CHAPTER NAME chapter lobbies our members of Congress to pass simple, fair and effective climate change legislation called the Energy Innovation & Carbon Dividend Act.

On Earth Day, your VIEWERS / LISTENERS in CITY NAME will be energized to learn that their neighbors are working with Republicans and Democrats in Congress to solve climate change. As a member of this group and local authority on this topic, I’d like to offer to appear for an interview on your station. 

I can quickly and accurately update your LISTENERS/VIEWERS on our local and national advocacy efforts, our climate change solution, and its local economic impacts. I’m available for an interview within the next few days, so your station can capture the timeliness of this year’s Earth Day.

Please let me know if you need any additional resources for this story (photos, contacts for local Citizens’ Climate Lobby members, etc). I look forward to hearing from you. 

Sincerely,

Your Name

Your CCL Role

Your Preferred Contact info

Length
Press play to start the video (22m 35s)
https://vimeo.com/album/5508037
Video Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(From the beginning)

Background Information
(3:02)

Useful Tips
(7:54)

Media Examples
(10:28)

Final Tips to Maximize Your Effectiveness
(14:54)

Instructor(s)
Eve Simmons

Eve Simmons

Downloads

Download PowerPoint or Google Slides presentation.

Download the video.
Audio length
Press play to start the audio (22m 35s).
Audio embed code

Audio Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro & Agenda
(From the beginning)

Background Information
(3:02)

Useful Tips
(7:54)

Media Examples
(10:28)

Final Tips to Maximize Your Effectiveness
(14:54)

Instructor(s)

Eve Simmons

Downloads

Click to download.

Find the episode on CCL’s iTunes channel

 

 

 

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Category
Training
Topics
Using Media
Format
Audio / Video, Presentation
File Type
Google Slides, PowerPoint (.pptx)