Engaging Community Leaders

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Description

This training highlights the beginning steps to get started building support for the Energy Innovation Act from prominent local faith, business, and community leaders and elected officials who will impress your members of Congress in your own community.

This training is also part of the Core Volunteer Training series.

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/topics/engaging-influencers
TOC and Guide Section
 
A little background information
  1. Moving forward, all endorsements collected will be for Congressional legislation, not CCL's original carbon fee and dividend proposal or climate action generally. Additionally, Endorsements submitted at energyinnovationact.org are for both the Senate and House versions of the bill, and will be assumed to apply to future versions of those bills unless an endorsement is rescinded. 
  2. We've gone paperless. All endorsements are submitted online at the self-service mobile-friendly website (energyinnovationact.org). 
  3. Your prominent community leaders and organizations can go to this website today to learn about the Energy Innovation and Carbon Dividend Act, and then fill out the webform when they are ready to endorse.
  4. When you see on energyinnovationact.org that your influencer has submitted their endorsement, notify the CCL liaison so that they can share the endorsement with Congress.
Who should I engage?
  1. Prioritize prominent leaders that have extra influence on their members of Congress.
  2. If they are ready to endorse you can send them directly to the "Endorse the Bill" page.
  3. If you, or your friends or relatives know famous people or organizations with household names (e.g. Hank Paulson), especially if they are conservative, see if you or your friends can engage with them and secure an endorsement.  
  4. All constituents are welcome to write letters to Congress supporting the bill using the CCL Constituent Letter form, however, the endorsement website is for for endorsements from well-known community leaders, local elected officials, and prominent individuals and organizations that have special influence on their members of Congress.  
How and where can I get started?

Educate yourself

Connect and build the relationship

  • Re-engage with your influencers who have endorsed, or were in the process of endorsing carbon fee and dividend in the past. Plan to meet in person if possible.
  • Further the relationship. Give them a CCL update. Use motivational interviewing techniques to increase their curiosity.
  • Tell them about the Energy Innovation and Carbon Dividend Act  
  • Keep in touch, send them updates on CCL and meet in person on a regular basis.

Work with your prominent / influential community leaders

Determine with your influencers actions they can take to show district support for the bill.  Some actions that they can take that will likely have an especially big impact include: 
  • Attending lobby & editorial meetings
  • Issuing a press release
  • Hosting a site visit
  • Writing or co-authoring an op-ed with your group
  • Presenting at a Chamber meeting
  • Engaging other colleagues

Prioritize your engagements

  • Start to engage with and educate other prominent community leaders who have a special influence on their members of Congress.  The largest local employers, hospitals, and Chambers of Commerce are examples.
  • When you make your list of potential endorsements, be sure to prioritize local elected officials because: 
    • they often have connections to members of Congress
    • the climate is impacting their region
    • you elected them so they are likely to take a meeting with you.
  • When you engage with a new influencer, check to see if they are in the Grasstops Engagement Tracker and if not type them in.

Resolutions

  • Municipal, County, State, Faith-based, and School Board resolutions should urge the U.S. Congress to enact the re-introduced House bill.

Action Teams

  • Several of the online Action Teams on Community are focused on engaging influencers. Business Climate Leaders with Fortune 1000 companies, Labor Outreach with labor unions, Ski & Outdoor Industry with ski resorts, Higher Education with university presidents, and the Conservative Caucus with local and national Republican clubs.  If you need help with any of these types of influencers, contact the corresponding Action Team Leader.
What if I have more questions?

What should I do if I see a public statement from a prominent individual or organization?

Send the statement to flannery@citizensclimate.org to be posted on the “what others are saying” page.  Then make a plan for you or someone in your chapter to engage the prominent individual or organization, develop a relationship, and ask them to submit a bill endorsement at energyinnovationact.org

How should community members show that they support the bill?

All members of the community can show support directly to their members of Congress by completing a Constituent Comment Form. The endorsement website is for endorsements from well-known community leaders, local elected officials, and prominent individuals and organizations

Will the influencers who’ve signed endorsements for carbon fee and dividend in the past have to sign again?

Yes, CCL volunteers should send their existing influencers directly to the  endorsement website so that they can endorse the bill.

Are all of the bill endorsements public?

Yes, all submitted endorsements are public (following validation) so volunteers can see who has already signed. There are no private endorsements.

What if the influencer is too busy to fill out the endorsement webform?

We currently have three ways to capture an "on behalf of" endorsement:

  1. Influencers are welcome to designate an assistant or someone at their organization to fill out the endorsement webform on their behalf.
  2. If an influencer makes a public statement supporting the bill, please forward the statement to adeline@citizensclimate.org
  3. If an influencer would like to endorse, but is too busy to fill out the webform, please send an email to todd@citizensclimate.org

Is there a review process in place ahead of endorser's names being posted?

Before a signatory is posted on the endorsement website, CCL administrators verify all signatories to ensure endorser information is accurate.

Where can I see validated endorsements ?

All endorsements submitted at energyinnovationact.org/endorse, upon successful validation, are listed:

  1. on the map-based endorsement reporting tool
  2. in the district and state endorsement reports that are emailed to Group Leaders and Liaisons every month, and
  3. in the Grasstops Engagement Tracker (GET)

The most prominent endorsements are also listed on the "Supporters" page at energyinnovationact.org 

How prominent does a community leader have to be listed on the "Supporters" page at energyinnovationact.org  ?

A prominent community leader is an individual who represents a collection of other people or has a large following.  A doctor who is a sole-proprietor may not be prominent, but a doctor who is the head of a medical association, or a hospital department, or a patient advocacy organization is prominent. 

Length
Press play to start the video (43m 10s)
https://vimeo.com/album/5497165
Video Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro and Agenda
(from beginning)

Endorsement Story & Five Levers Review
(2:25)

Getting Endorsements
(7:45)

Using the Energy Innovation Act Website
(17:08)

Prioritizing Engagements
(22:14)

Types of Endorsements
(27:08)

Action Teams
(31:30)

Instructor(s)
Todd Elvins
Downloads

View on Google Slides presentation.

Download the video.
Audio length
Press play to start the audio (43m 10s)
Audio embed code
Audio Outline
To skip ahead to a specific section go to the time indicated in parenthesis.

Intro and Agenda
(from beginning)

Endorsement Story & Five Levers Review
(2:25)

Getting Endorsements
(7:45)

Using the Energy Innovation Act Website
(17:08)

Prioritizing Engagements
(22:14)

Types of Endorsements
(27:08)

Action Teams
(31:30)

Instructor(s)
Todd Elvins
Go Deeper
Discussion Topic
To Print
Instructions for printing this page on Community.
Category
Training
Topics
Engaging Influencers
Format
Audio / Video, Presentation
File Type
Google Slides
Training Resources